recover customers who started a purchase but didn’t finish
Configured time: 30Segmented communication and automations that enhance the customer experience
LingoSound uses automations and segmentation to engage customers and optimize sales of translator earbuds.
Summary: Improved recovery of sales opportunities, reduced manual work in communication, increased customer satisfaction through clear and up-to-date information, and creation of an efficient cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
LingoSound offers real-time language translation earphones, translating more than 140 languages, with no subscriptions, sold via e-commerce with nationwide shipping and WhatsApp support. The target audience includes travelers, multilingual professionals, and people who need instant translation. Improve customer communication, increase sales conversion, and ensure efficient order follow-up.
Use of automations configured for abandoned cart recovery, first-purchase incentives, shipping updates, pending payment reminders and automatic order confirmations. Segmented campaigns avoid generic communication by sending specific messages to audiences such as new customers, at‑risk customers and recent buyers.
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Abandoned cart recovery
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Incentivo à primeira compra
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Shipping update and tracking
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Pending payment reminder
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized and efficient communication for a diverse audience, avoiding generic messages and improving sales recovery in a competitive tech market. Implement marketing automations focused on different stages of the customer journey, combined with tag-based segmentation to target specific campaigns, plus direct support via WhatsApp for questions and follow-up.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Automation to recover customers who didn’t complete their purchase
The company quickly understands where WhatsApp fits into the journey.
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Sending segmented messages to specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic order status update for the customer
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
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Immediate confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
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Direct support for questions and follow-up via WhatsApp
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual work and communication errors
Integrated support increases customer satisfaction
Specific messages for different profiles increase effectiveness
Expand the use of segmentation for new customer profiles, explore repurchase and review campaigns, and integrate new support features to further enhance the customer experience.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.