recovers customers who started but did not complete a purchase
Configured time: 30Segmented communication and automations that improve the customer experience
LingoSound uses automation and segmentation to engage clients and optimize sales of translator headphones.
Summary: Improves sales opportunity recovery, reduces manual communication work, increases customer satisfaction with clear and updated information, and creates an efficient repurchase and loyalty flow.
A feature connected to the client's real routine.
LingoSound offers real-time language translator headphones, with translation in over 140 languages, no subscriptions, selling via e-commerce with national shipping and WhatsApp support. Target audiences include travelers, multilingual professionals, and people needing instant translation. Enhance communication with customers, increase sales conversion, and ensure efficient order tracking.
Use of automations configured for cart abandonment recovery, first purchase incentive, shipment updates, pending payment reminder, and automatic order confirmation. Segmented campaigns avoid generic communication, sending specific messages to audiences such as new customers, at-risk, and recent buyers.
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Abandoned Cart Recovery
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Incentivo à primeira compra
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Shipping update and tracking
04
Pending payment reminder
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized and efficient communication for a diverse audience, avoiding generic messages and improving sales recovery in a competitive tech market. Implementation of marketing automations focused on different stages of the customer journey, combined with tag-based segmentation for targeted campaigns, as well as direct WhatsApp support for inquiries and follow-up.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation to recover customers who did not complete their purchase
The company quickly understands where WhatsApp fits into the journey.
02
Sending segmented messages to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic update of order status for customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Immediate confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Direct support for questions and follow-up via WhatsApp
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual work and errors in communication
Integrated support increases customer satisfaction
Specific messages for different profiles increase effectiveness
Expand the use of segmentation for new customer profiles, explore repurchase campaigns and evaluation, and integrate new support features to further enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.