Keep the customer informed about shipping and tracking
Active automationSegmentation and automation for effective engagement in natural supplements
Pure Health USA uses automation and segmentation to communicate about natural supplements, keeping customers informed and stimulating repurchase.
Summary: Reduce manual work in communication, increase relevance of messages sent, improve campaign organization by segment, and keep customers informed about their orders.
A feature connected to the client's real routine.
Pure Health USA distributes natural dietary supplements with innovative formulas for weight loss, fat burning, health, beauty, and fitness, targeting an audience interested in natural health, fitness, and beauty. Keep customers informed about their orders, stimulate re-purchase, and avoid generic communication through targeted campaigns.
Use automation for active shipping updates and segmented mass campaigns by tags that separate audiences such as new customers, at-risk, inactive, and recent buyers, avoiding spam and increasing message relevance.
01
mantém clientes informados sobre envio
02
evita comunicação genérica e spam
03
organiza campanhas por segmento
04
reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized and relevant communication for different audiences without generating spam, as well as keeping customers informed about order status on a natural supplement e-commerce. Implement active shipping update automation and segmented mass campaigns via WPP Marketing, using tags to separate audiences and direct specific messages according to customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Active automation for shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
campanhas em massa segmentadas por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
envio de mensagens específicas para públicos distintos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with Wix platform for e-commerce management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents spam and increases relevance
automação reduz esforço manual
Keeping customers informed improves experience
Segment organization facilitates campaign management
Activate new automations such as welcome and order confirmation, expand segmentation for re-purchase and review campaigns, and explore additional integrations for customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.