Automation and segmentation enhance the shopping experience in decoration

Maria Lume Decor uses automation and segmentation to improve communication and engagement with customers.

Home and decor Marketing automation Segmentation Recuperação de carrinho Purchase incentive Order update

Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates a reorder cadence with segmented and personalized communication.

A feature connected to the client's real routine.

Maria Lume Decor is a decoration store that offers elegant pieces, lighting, and objects to bring charm and coziness to homes, focusing on residential consumers interested in interior decoration. The company offers free shipping throughout Brazil and discounts for payments via Pix and on the first purchase. Improving customer relationships, increasing sales conversion, and encouraging repeat purchases through segmented and automated communication.

Through automations set up in WPP Marketing, Maria Lume Decor sends welcome messages to new customers, recovers abandoned carts, encourages first purchase, confirms orders, and updates customers on shipping. Segmentation is used to avoid generic communications, directing specific messages to audiences such as new customers, at-risk customers, and recent buyers.

01 Abandoned cart recovery

02 Personalized and segmented communication

03 Redução de trabalho manual

04 Keeping customers informed about their orders and shipping

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient and personalized communication with different customer profiles, avoiding generic messages that could generate disinterest or cart abandonment. Implementation of specific automations for each stage of the customer journey and use of segmentation to send targeted messages, ensuring relevance and a better shopping experience.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Recuperacao de carrinho abandonado First purchase incentive Atualizacao de envio Confirmacao de pedido Customer Segmentation

Welcome for new clients

automatically welcome new customers with message

Active automation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

Recent use: Cart Created: one-time use

Recent use: Cart Recovery: occasional use

Recent use: Order Paid: one-time use

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Automação de boas-vindas para novos clientes The company quickly understands where WhatsApp fits into the journey.

Automated messages for abandoned cart recovery The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Encouragement for the first purchase after showing interest The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Confirmação automática de pedidos aprovados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Atualização automática sobre envio e rastreamento The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmentação por etiquetas para diferentes públicos The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação evita comunicação genérica e spam

Automação melhora eficiência operacional

Timely communication keeps customers engaged

Integration with e-commerce platform simplifies processes

Expand the use of segmentation to include new customer profiles and test targeted bulk campaigns to further increase engagement and loyalty.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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