welcomes new customers with an automatic message
Active automationAutomation and segmentation elevate the shopping experience in home decor
Maria Lume Decor uses automations and segmentation to improve communication and engagement with customers.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates a repurchase cadence with segmented, personalized communication.
A feature connected to the customer's real workflow.
Maria Lume Decor is a home decor store offering elegant pieces, lighting and objects to bring charm and coziness to homes, focused on residential consumers interested in interior design. The company offers free shipping throughout Brazil and discounts for payments via Pix and on the first purchase. Improve customer relationships, increase sales conversion and encourage repeat purchases through segmented and automated communication.
Through automations configured in WPP Marketing, Maria Lume Decor sends welcome messages to new customers, recovers abandoned carts, encourages first purchases, confirms orders, and updates customers about shipping. Segmentation is used to avoid generic communications by targeting specific messages to audiences such as new customers, at-risk customers, and recent buyers.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
Redução de trabalho manual
04
Customer notified about order and shipment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages that could cause disinterest or cart abandonment. Implement automations specific to each stage of the customer journey and use segmentation to send targeted messages, ensuring relevance and a better shopping experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: one-time use
Recent use: Cart Recovery: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automated messages for abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
Incentive for first purchase after showing interest
This step keeps service, sales, campaign or support connected to the conversation history.
04
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
06
Segmentação por etiquetas para diferentes públicos
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automação melhora eficiência operacional
Timely communication keeps customers engaged
Integration with e-commerce platform streamlines processes
Expand targeting to include new customer profiles and test segmented mass campaigns to further increase engagement and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.