recover customers who started a purchase but didn’t finish
Configured time: 60Effective recovery of abandoned carts with segmented communication
Extreme Death uses automation to recover sales and run targeted campaigns for specific audiences.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed and creates repurchase cadence through segmented messages.
A feature connected to the customer's real workflow.
Extreme Death is an online store focused on fashion and personalized apparel, especially with band-themed and music-culture designs, serving music fans, young adults and the alternative fashion audience. Recover lost sales opportunities from abandoned carts and maintain relevant, segmented communication with different audiences to increase engagement and repeat purchases.
Use automation to send automatic cart-recovery messages 60 minutes after abandonment, and run mass campaigns segmented by tags that identify audiences such as new customers, at-risk customers, inactive customers, recent buyers, and best customers.
01
Recovery of sales opportunities
02
Redução de trabalho manual
03
Personalized and segmented communication
04
Customer-reported maintenance
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover sales from customers who abandon their cart and avoid generic messaging that can drive them away, keeping them engaged and informed. Implement active abandoned cart recovery automation and use segmented campaigns via tags to send specific messages to distinct audiences, optimizing communication and relationships.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automatic send of message to recover cart 60 minutes after abandonment
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending targeted messages to audiences such as new customers, at-risk customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
07
Automation that prevents spam and generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to prevent loss of customer interest
Automação reduz esforço manual e aumenta eficiência
Relevant communication improves relationships and repeat purchases
Integrating e-commerce data enhances automation
Expand the use of automations to other stages of the purchase cycle, such as order confirmation and incentives for repeat purchases, and explore new segmentations for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.