recovers customers who started but did not complete a purchase
Configured time: 60Effective abandoned cart recovery through segmented communication
Extreme Death uses automation to recover sales and segmented campaigns for specific audiences.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed, and creates reorder cycles through segmented messages.
A feature connected to the client's real routine.
Extreme Death is an online store focused on fashion and personalized clothing, especially with band themes and musical culture, catering to music fans, young adults, and the alternative fashion audience. Recover lost sales opportunities from abandoned carts and maintain relevant and segmented communication with different audiences to increase engagement and repeat purchases.
Uses automation to send automatic cart recovery messages 60 minutes after abandonment, as well as mass campaigns with segmentation by tags that identify audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
Sales opportunity recovery
02
Redução de trabalho manual
03
Personalized and segmented communication
04
Keeping the customer informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover sales from customers who abandon their carts and avoid generic communication that could alienate customers, keeping them engaged and informed. Implementation of active abandoned cart recovery automation and the use of segmented campaigns via tags to send specific messages to different audiences, optimizing communication and relationships.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automatic message sending for cart recovery 60 minutes after abandonment.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation by tags for mass campaigns.
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending specific messages to audiences such as new customers, at-risk clients, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Automation that prevents spam and generic communication.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to prevent loss of customer interest.
Automação reduz esforço manual e aumenta eficiência
Relevant communication improves relationships and repeat purchases.
Integrating e-commerce data enhances automation.
Expand the use of automations to other stages of the purchase cycle, such as order confirmation and purchase incentive, as well as explore new segments for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.