automatically welcome new customers with message
Active automation · with mediumPersonalized and automated communication for beauty clients
Yose uses automation and segmentation to engage skincare clients with relevant messages and avoid spam.
Summary: Reduces manual work in communication, improves customer engagement with relevant messages, keeps customers informed about their orders, and organizes campaigns efficiently by segment.
A feature connected to the client's real routine.
Yose is an online beauty and cosmetic store focused on skincare, offering serums, creams, and moisturizers. The target audience includes consumers interested in skincare and beauty, seeking products that enhance individuality and confidence. Keeps customers informed and engaged through automated and segmented messages, promoting a personalized experience and avoiding generic communication or spam.
Active automation of welcome messages for new customers, automatic order confirmation, and shipment updates. Uses tag-based segmentation to distinguish audiences such as new, active, and inactive customers, enabling targeted and relevant campaigns.
01
comunicação personalizada
02
automação de mensagens
03
Effective segmentation
04
Updated order information
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage customers in a personalized way without overwhelming them with irrelevant messages, keeping them informed about their orders and encouraging ongoing relationship. Implements automations for welcomes, order confirmation, and shipment updates, combined with segmentation by tags for targeted campaigns for different customer profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic sending of welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic update on shipment status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Integration with Wix platform for synchronized data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
Ecommerce integration facilitates data updates
Relevant messages keep customers informed and satisfied
Expand segmentation use for repurchase and review campaigns, as well as explore new automations to promote loyalty and customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.