welcomes new customers with an automatic message
Active automation · with mediaPersonalized, automated communication for beauty customers
Yose uses automations and segmentation to engage skincare customers with relevant messages and avoid spam.
Summary: Reduction of manual work in communications, improved customer engagement with relevant messages, keeping customers informed about their orders, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Yose is an online store of beauty and cosmetic products focused on skincare, offering serums, creams and moisturizers. The target audience is consumers interested in skincare and beauty, seeking products that enhance individuality and confidence. Keep customers informed and engaged through automated, segmented messages, delivering a personalized experience and avoiding generic communication or spam.
Active automation of welcome messages for new customers, automatic order confirmation, and shipping updates. Uses tag-based segmentation to separate audiences such as new, active, and inactive customers, enabling targeted and relevant campaigns.
01
comunicação personalizada
02
automação de mensagens
03
effective segmentation
04
updated order information
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage customers personally without overloading them with irrelevant messages, keeping them informed about their orders and fostering ongoing relationships. Implement welcome, order confirmation and shipping update automations, combined with tag-based segmentation for targeted campaigns to different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping status update
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with Wix platform for synchronized data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
ecommerce integration simplifies data updates
relevant messages keep customers informed and satisfied
Expand the use of segmentation for repurchase and review campaigns, and explore new automations to encourage loyalty and customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.