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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

163 cases found
Tubass Company Fashion & accessories · Solicitacao de avaliacao

Tubass Company uses automation and segmentation to improve relationships with oversize fashion customers.

Fashion & accessories Automação Segmentation
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OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
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Tflow CMD Fashion & accessories · Mass messages

Tflow CMD uses segmentation and mass campaigns to engage men's fashion customers with personalized messages.

Fashion & accessories Mass campaigns Segmentation
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Moda Feminina | Bella Che Fashion & accessories · Welcome for new customers

Women's Fashion | Bella Che uses automation to welcome new customers with personalized messages.

Fashion & accessories Automação Segmentation
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Infinity Sunglasses Eyewear & Accessories · Order cancellation

Infinity Sunglasses uses automations for efficient communication and segmentation for personalized campaigns.

Eyewear & Accessories Automação Segmentation
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Me Closet Fashion & accessories · Welcome for new customers

Me Closet uses automations and segmentation to engage customers and optimize accessory sales.

Fashion & accessories Automação Segmentation
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Cherry Boop Fashion & accessories · Welcome for new customers

Cherry Boop uses automations and segmentation to engage women and girls with modest fashion.

Fashion & accessories Automação Segmentation
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Brisah Fashion & accessories · Order cancellation

Brisah uses automations and segmentation to engage swimwear customers, optimizing sales and support.

Fashion & accessories Marketing automation Segmentation
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Multifut Store | Camisas Fashion & accessories · Welcome for new customers

Multifut Store uses automations and segmentation to improve communication and encourage repeat purchases.

Fashion & accessories Automação Segmentation
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Extreme Death Fashion & accessories · Recuperacao de carrinho abandonado

Extreme Death uses automation to recover sales and run targeted campaigns for specific audiences.

Fashion & accessories Abandoned cart recovery automation Segmented campaigns
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Riarimar Modas Fashion & accessories · Welcome for new customers

Riarimar Modas uses automations and segmentation to engage customers and optimize sales in its fashion e‑commerce.

Fashion & accessories automation segmentação
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Guaritore Lenços Fashion & accessories · Welcome for new customers

Guaritore Lenços uses automations and targeted campaigns to improve the experience and encourage repeat purchases.

Fashion & accessories Marketing automation Segmentation
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Woman In Love Fashion & accessories · Recuperacao de carrinho abandonado

Woman In Love uses automations and segmentation to engage customers and optimize sales in women's fashion.

Fashion & accessories Automação Recuperação de carrinho
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SIDE B Fashion & accessories · Solicitacao de avaliacao

SIDE B uses automations and segmentation to improve communication and engagement with customers of comfy, timeless fashion.

Fashion & accessories Automação Segmentation
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Virtuous Fashion & accessories · Welcome for new customers

Virtuous uses automations and segmentation to improve relationships and engagement with women's fashion customers.

Fashion & accessories Automação Segmentation
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Califa Brand Eyewear & Accessories · Recuperacao de carrinho abandonado

Califa Brand uses automations and segmentation to improve communication and loyalty.

Eyewear & Accessories Automação Segmentation
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Vosser Fashion & accessories · Recuperacao de carrinho abandonado

Vosser uses automations and segmentation to engage customers and optimize online sales.

Fashion & accessories Cart recovery automation Shipping update
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Tricot Life Fashion & accessories · Welcome for new customers

Tricot Life uses automations and segmentation to engage customers and optimize sales in the women's knitwear fashion segment.

Fashion & accessories Automação Segmentation
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GOGA Fashion & accessories · Recuperacao de carrinho abandonado

GOGA uses automations and segmentation to recover carts, notify shipments and encourage repurchase.

Fashion & accessories Marketing automation Recuperação de carrinho
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Montclair Paris Fashion & accessories · Recuperacao de carrinho abandonado

Montclair Paris uses automations and segmentation to improve communication and relationships with its luxury streetwear customers.

Fashion & accessories Marketing automation Segmentation
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Cápsulashop Fashion & accessories · Recuperacao de carrinho abandonado

Cápsulashop uses automations and segmentation to recover carts, encourage first purchases and notify about shipping.

Fashion & accessories Marketing automation Recuperação de carrinho
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Wonder Size Fashion & accessories · Order cancellation

Wonder Size uses automations and segmentation to inform customers and personalize communication in tech-enabled plus-size fashion.

Fashion & accessories Automação Segmentation
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Nerd Universe Fashion & accessories · Welcome for new customers

Nerd Universe uses automations for welcome messages and cart recovery, ensuring segmented communication and qualified engagement.

Fashion & accessories Automations Recuperação de carrinho
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Dublin Ecommerce Fashion & accessories · Recuperacao de carrinho abandonado

Dublin Ecommerce uses automations and segmentation to recover carts, confirm orders, and remind about payments.

Fashion & accessories Marketing automation Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.