recovers customers who started but did not complete a purchase
Configured time: 60Smart automation for engagement and recovery in pop fashion.
Capsulashop uses automations and segmentation to recover carts, encourage first purchase, and inform about shipping.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed, and creates a relevant and segmented contact cadence that strengthens the relationship.
A feature connected to the client's real routine.
Online store specializing in T-shirts and accessories with exclusive pop culture prints, serving young and casual, creative fashion-conscious audiences, focusing on personalized experience and segmented communication. Recover sales opportunities, stimulate the first purchase, and keep customers informed about order status, avoiding generic messages and spam.
Use of automations configured to retake customers who abandoned their cart, encourage potential buyers at the moment of interest, and update the customer on shipping, all supported by segmentation via tags for targeted campaigns.
01
Abandoned cart recovery
02
Incentivo à primeira compra
03
Atualização automática de envio
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive online fashion market, avoiding lost sales due to cart abandonment and generic communication that can cause disinterest or spam. Implementation of WPP Marketing automations for cart recovery, first purchase encouragement, and shipping updates, combined with segmentation by tags to personalize messages according to customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: intensive use
Recent use: Order Shipping: intensive use
Recent use: Cart Recovery: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation triggers a message to customers who abandon their cart after a configured time.
The company quickly understands where WhatsApp fits into the journey.
02
Incentive message sent to customers showing interest but who haven't purchased yet.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic update for the customer on shipping and tracking status.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags to send specific messages to different audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e spam
Integrated automation reduces manual effort and increases efficiency
Keeping the customer informed improves perception and trust.
Targeted campaigns increase relevance and engagement.
Expand the use of segmentation for targeted mass campaigns, explore additional automations for order confirmation and repurchase, and continuously monitor the experience for adjustments and improvements.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.