automatically welcome new customers with message
Active automationSegmented communication that values the customer and drives re-purchase
Me Closet uses automation and segmentation to engage customers and optimize fashion accessory sales.
Summary: The use of automations and segmentation helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates an organized and effective repurchase cadence.
A feature connected to the client's real routine.
Me Closet is an online store focused on fashion accessories, such as hats and scrunchies, aimed at consumers interested in fashion, especially the female audience. The company uses the Nuvemshop platform for its online operation. Engage customers at different stages of the buying journey, from the first contact to repurchase, avoiding generic messages and promoting personalized and efficient communication.
The program uses automations configured to welcome new customers, encourage the first purchase, confirm orders, update shipping status, and request reviews after the shopping experience. Segmentation is done by tags that separate audiences such as new customers, at risk, inactive, recent buyers, and best customers, avoiding spam and increasing the relevance of messages.
01
Recupera oportunidades de venda
02
Reduz trabalho manual
03
Keeps customers informed
04
Cria cadência de recompra
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in an online fashion accessories store, avoiding generic messages that might be perceived as spam, and ensuring each audience receives relevant and timely communication. Implementation of specific automations for each stage of the customer journey, combined with segmentation by tags for targeted sending, guaranteeing personalized and efficient communication without overloading the customer.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 60Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Messaging automation for greetings, purchase encouragement, order confirmation, shipping updates, and review requests.
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags to separate audiences and personalize campaigns.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending targeted messages according to the customer’s stage in the journey.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita desgaste com mensagens genéricas
Automation keeps the customer engaged without constant manual effort.
Personalized communication increases relevance and satisfaction.
Integration with e-commerce facilitates updates and monitoring.
Expand the use of targeted campaigns for new audiences and test new automations that can further increase customer engagement and satisfaction.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.