welcomes new customers with an automatic message
Active automationSegmented communication that values the customer and drives repeat purchases
Me Closet uses automations and segmentation to engage customers and optimize accessory sales.
Summary: Using automations and segmentation helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates an organized, effective repurchase cadence.
A feature connected to the customer's real workflow.
Me Closet is an online store focused on fashion accessories, such as beanies and scrunchies, aimed at consumers interested in fashion, especially women. The company uses the Nuvemshop platform for its online operation. Engage customers at different stages of the purchase journey, from first contact to repeat purchase, avoiding generic messages and promoting personalized, efficient communication.
The program uses automations configured to welcome new customers, encourage the first purchase, confirm orders, provide shipping updates and request reviews after the shopping experience. Segmentation is done with tags that separate audiences such as new customers, at-risk, inactive, recent buyers and best customers, avoiding spam and increasing message relevance.
01
Recupera oportunidades de venda
02
Reduz trabalho manual
03
Keeps customers informed
04
Cria cadência de recompra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged in an online fashion accessories store by avoiding generic messages that may be perceived as spam and ensuring each audience receives relevant, timely communication. Implement automations tailored to every stage of the customer journey, combined with tag-based segmentation for targeted delivery, ensuring personalized and efficient communication without overwhelming the customer.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 60engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcomes, purchase encouragement, order confirmation, shipping update and review request
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation to separate audiences and personalize campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages according to the customer's stage in the journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita desgaste com mensagens genéricas
Automation keeps the customer engaged without constant manual effort
Personalized communication increases relevance and satisfaction
Integration with e-commerce makes updating and tracking easier
Expand the use of targeted campaigns to new audiences and test new automations that can further increase customer engagement and satisfaction.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.