notifies customers about cancellations and opens support channels
Active automationIntegrated automation that keeps customers informed and organizes segmented campaigns
Infinity Sunglasses uses automation for efficient communication and segmentation for personalized campaigns.
Summary: Helps keep customers informed about their orders, reduces manual work for the team, avoids generic communication and spam, and organizes campaigns by specific segments for better engagement.
A feature connected to the client's real routine.
Infinity Sunglasses is an online store specializing in sunglasses that boost self-esteem through its products with UV400 lenses, serving men and women seeking fashion and sun protection. Operates via e-commerce platform with promotions and flexible payment options. Keeps customers informed during the purchase and post-purchase process, avoids generic communication, reduces manual work, and organizes targeted campaigns for different audience segments.
Active automation for order confirmation, shipment update, pending payment reminder, and cancellation notice, combined with tag-based segmentation to direct specific campaigns to audiences such as new customers, at-risk customers, and recent buyers.
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Automated and efficient communication
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Segmentation to avoid generic messages and spam
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Redução do trabalho manual
04
Keeping the customer informed about the order status
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensuring customers receive relevant information at the right time, avoiding generic communication that can generate disinterest or spam, and reducing manual team work. Implementation of automations for key stages of the purchase and post-purchase cycle, with audience segmentation using tags for targeted campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Active automation for order confirmation, shipment update, payment reminder, and cancellation notice
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for automatic status updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and increases message relevance
Automation reduces manual effort and enhances customer experience
Clear and timely communication strengthens the relationship with the consumer
Evaluate activation of additional automations such as welcomes, first purchase incentives, repurchase, and implement review requests to strengthen customer relationships.
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