notifies customers about cancellations and opens the way for support
Active automationIntegrated automation that keeps customers informed and organizes targeted campaigns
Infinity Sunglasses uses automations for efficient communication and segmentation for personalized campaigns.
Summary: Helps keep customers informed about their orders, reduces your team's manual work, avoids generic communication and spam, and organizes campaigns by specific segments for better engagement.
A feature connected to the customer's real workflow.
Infinity Sunglasses is an online store specializing in sunglasses that delivers confidence through products with UV400 lenses, serving men and women seeking fashion and sun protection. It operates via an e-commerce platform with promotions and flexible payment options. Keep customers informed during the purchase and post-purchase process, avoid generic communication, reduce manual work, and organize targeted campaigns for different audience segments.
Active automation for order confirmation, shipping update, pending payment reminder and cancellation notice, combined with tag-based segmentation to target specific campaigns to audiences such as new customers, at-risk customers and recent buyers.
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Automated and efficient communication
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Segmentation to avoid generic messages and spam
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Redução do trabalho manual
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Customer notified about order status maintenance
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive relevant information at the right time, avoiding generic communication that can cause disinterest or spam, while also reducing the team's manual work. Implement automations for the main stages of the purchase and post-purchase cycle, with audience segmentation using tags for targeted campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Active automation for order confirmation, shipping update, payment reminder and cancellation notice
The company quickly understands where WhatsApp fits into the journey.
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Segmentação do público por etiquetas para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for automatic status updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases message relevance
Automation reduces manual effort and improves the customer experience
Clear, timely communication strengthens the relationship with the consumer
Evaluate activating additional automations such as welcome messages, first-purchase incentives and repurchase prompts, and implement review requests to strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.