recovers customers who started but did not complete a purchase
Configured time: 60Segmented communication and automations that enhance the customer experience Montclair Paris
Montclair Paris uses automations and segmentation to improve communication and relationships with their luxury streetwear fashion customers.
Summary: The solution helps to recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates an organized and efficient reorder flow, elevating the customer experience.
A feature connected to the client's real routine.
Montclair Paris is a luxury streetwear brand offering exclusive pieces with minimalist design and premium quality, focused on young adults interested in urban fashion and luxury. It operates on an integrated e-commerce platform with Nuvemshop. Improve communication with customers, recover lost sales, keep customers informed about their orders, and create an efficient, segmented reorder flow.
Use of automations configured for abandoned cart recovery, shipment updates, pending payment reminders, and automatic order confirmation. Mass campaigns are sent to segmented audiences based on tags, avoiding generic communication and spam.
01
Abandoned Cart Recovery
02
Atualização automática de envio
03
Lembretes de pagamento pendente
04
Confirmação automática de pedidos
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Montclair Paris needed a solution to reduce cart abandonment, improve order tracking, and avoid generic communications that could alienate its demanding luxury streetwear audience. Implementation of message automations for cart recovery, shipment updates, payment reminders, and order confirmation, as well as targeted campaigns that respect the profile and behavior of customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Order Completed: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages to customers who abandon their cart after 60 minutes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic updates keep customers informed about shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Lembretes são enviados para pedidos com pagamento pendente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
An automatic confirmation is sent after order approval
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Mass campaigns are segmented by tags to prevent spam
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
08
Messages are tailored for specific audiences such as new and loyal customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual work and streamlines processes
Informing the customer improves experience and trust.
Personalized campaigns strengthen the relationship with the audience
Expand the use of automations for review and support messages, as well as explore new segmentations for more personalized campaigns and loyalty strategies.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.