recover customers who started a purchase but didn’t finish
Configured time: 60Segmented communication and automations that elevate the customer experience Montclair Paris
Montclair Paris uses automations and segmentation to improve communication and relationships with its luxury streetwear customers.
Summary: The solution helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates an organized and efficient repurchase cadence, elevating the customer experience.
A feature connected to the customer's real workflow.
Montclair Paris is a luxury streetwear brand offering exclusive pieces with minimalist design and premium quality, focused on young adults interested in urban fashion and luxury. It operates on an e‑commerce platform integrated with Nuvemshop. Improve communication with customers, recover lost sales, keep customers informed about their orders, and create an efficient, segmented repurchase cadence.
Use of automations configured for abandoned cart recovery, shipping updates, pending payment reminders, and automatic order confirmations. Mass campaigns are sent to segmented audiences based on tags, avoiding generic communication and spam.
01
Abandoned cart recovery
02
Atualização automática de envio
03
Lembretes de pagamento pendente
04
Confirmação automática de pedidos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Montclair Paris needed a solution to reduce cart abandonment, improve order follow-up, and avoid generic communications that could alienate its discerning luxury streetwear audience. Implemented message automations for cart recovery, shipping updates, payment reminders, and order confirmations, as well as targeted campaigns that respect customers' profiles and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Order Completed: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages to customers who abandoned their cart after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic updates keep customers informed about shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
05
Lembretes são enviados para pedidos com pagamento pendente
This step keeps service, sales, campaign or support connected to the conversation history.
06
Automatic confirmation is sent after the order is approved
This step keeps service, sales, campaign or support connected to the conversation history.
07
Mass campaigns are segmented by labels to avoid spam
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
08
Messages are tailored for specific audiences such as new customers and top customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual work and speeds up processes
Keeping the customer informed improves experience and trust
Personalized campaigns strengthen relationships with your audience
Expand the use of automations for evaluation and support messages, and explore new segmentations for more personalized campaigns and loyalty strategies.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.