automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the shopping experience
Cherry Boop uses automation and segmentation to engage women and girls with modest fashion.
Summary: Improvement in recovering abandoned carts, increased engagement through segmented messages, reduced manual work with automations, and strengthened relationships with customers valuing modest fashion.
A feature connected to the client's real routine.
Online store focused on modest clothing for women and girls with TZNIUT, offering products such as skirts, dresses, shirts, and t-shirts, with installment payment options and free shipping. Engage new and existing customers, recover abandoned carts, encourage repurchase, and keep customers informed throughout the buying process.
Use of automations configured for welcome messages, abandoned cart recovery, review requests, shipment updates, pending payment reminders, and repurchase incentives with coupons. Mass campaigns are sent with tag segmentation to avoid generic communication.
01
Sales opportunity recovery
02
Reduction of manual work through automations
03
Comunicação segmentada e relevante
04
Keeping the customer informed throughout the purchase process
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain close communication with audiences seeking modest fashion, avoiding generic messages and maximizing engagement and repurchase. Implement personalized automations and segmented campaigns via WPP Marketing integrated with the e-commerce platform, ensuring relevant and timely communication for various audiences such as new customers, at-risk clients, and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60activates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for greetings, cart recovery, reviews, shipment updates, payment reminders, and repurchases
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags for sending targeted bulk campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Integration with e-commerce platform for data synchronization and actions
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Sending specific messages to audiences such as new customers, at-risk clients, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and enhances engagement
Integrated automation reduces errors and manual work
Keeping the customer informed is essential for satisfaction and loyalty
Campaigns with personalized incentives encourage repurchase
Further improve segmentation for specific campaigns, explore new automations for loyalty, and expand the use of personalized incentives to increase repurchase frequency.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.