recovers customers who started but did not complete a purchase
Configured time: 30Cart recovery and shipping update for a better customer experience
Vosser uses automations and segmentation to engage clients and optimize online sales.
Summary: Reduction of manual work, higher engagement from customers who started purchases, improved communication during the shipping process, and campaign organization by segment, contributing to a smoother and more personalized shopping experience.
A feature connected to the client's real routine.
Vosser is an Argentine women's clothing brand offering basics, t-shirts, tank tops, dresses, and outerwear with online sales and shipping nationwide. The target audience is women seeking fashionable, varied, and quality products, with benefits such as installment payments. Recover customers who started but did not complete purchases, keep customers informed about shipment status, and avoid generic communication through segmentation.
Through abandoned cart recovery automation, the brand sends messages to customers who did not complete the purchase, encouraging finalization. The shipping update automation keeps the customer informed about dispatch and tracking. Segmentation uses tags to separate audiences and campaigns, avoiding spam and personalizing communication.
01
recovers sales opportunities
02
mantém clientes informados sobre envio
03
Avoids generic communication
04
organiza campanhas por segmento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities due to cart abandonment and keep the customer informed during the purchase process, without generating generic or excessive communication. Implement automation for abandoned cart recovery and shipping updates via WPP Marketing, with segmentation by tags to send specific messages to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic messages sent for abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
Automatic customer update on order status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Personalized messages according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents spam and improves engagement
automation reduces manual effort of the team
Constant information increases customer satisfaction
E-commerce integration facilitates processes
Evaluate the activation of pending payment automation to enhance customer support and explore new segmentation for repurchase campaigns and assessment.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.