recover customers who started a purchase but didn’t finish
Configured time: 30Cart recovery and shipping update for a better customer experience
Vosser uses automations and segmentation to engage customers and optimize online sales.
Summary: Reduction of manual work, increased engagement from customers who started purchases, improved communication during the shipping process, and organization of campaigns by segment, contributing to a more seamless and personalized shopping experience.
A feature connected to the customer's real workflow.
Vosser is an Argentine women's apparel brand offering basics, t-shirts, tanks, dresses and outerwear, selling online and shipping nationwide. The target audience is women fashion consumers seeking varied, high-quality products with conveniences like installment payments. Recover customers who started purchases but didn't complete them, keep customers informed about shipping status, and avoid generic communication through segmentation.
Through abandoned cart recovery automation, the brand sends messages to customers who did not complete their purchase, encouraging them to finish. The shipping update automation keeps the customer informed about dispatch and order tracking. Segmentation uses tags to separate audiences and campaigns, avoiding spam and personalizing communication.
01
recovers sales opportunities
02
mantém clientes informados sobre envio
03
avoid generic communication
04
organiza campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from cart abandonment and keep the customer informed during the purchase process, without generating generic or excessive communication. Implementation of abandoned cart recovery and shipping update automations via WPP Marketing, with tagging-based segmentation to target specific messages to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages for abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
automatic customer update about order status
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
04
personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents spam and improves engagement
automation reduces manual team effort
persistent information increases customer satisfaction
integration with e-commerce simplifies processes
Evaluate activating the pending payment automation to expand customer support and explore new segmentations for repurchase and review campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.