welcomes new customers with an automatic message
Active automationEffective automation to engage and recover customers at Nerd Universe
Nerd Universe uses automations for welcome messages and cart recovery, ensuring segmented communication and qualified engagement.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces manual work with automated communication, and creates an efficient cadence for conversion and retention.
A feature connected to the customer's real workflow.
Online store focused on T-shirts, hoodies and themed apparel from nerd culture for fans of TV series, movies, games and anime in Brazil, aiming to improve customer relationships and increase sales conversion. Welcome new customers with automated messages and recover customers who abandoned their cart, avoiding generic communication and promoting segmented messages for specific audiences.
Use of automations configured to send welcome messages to new customers and reminders for abandoned cart recovery, integrated with the e-commerce platform, with tagging-based segmentation for differentiated audiences.
01
recuperação de carrinho abandonado
02
recepção personalizada para novos clientes
03
targeted and relevant communication
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve customer engagement and reduce cart abandonment in a themed fashion store without overwhelming customers with generic messages or spam. Configure WPP Marketing automations to send personalized welcome and cart recovery messages, with precise segmentation for different audiences, ensuring relevant and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Welcome: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automation recovers customers who abandoned the cart after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic messages and spam
automation strengthens customer relationships
cart recovery is essential to reduce losses
personalized messages increase engagement and conversion
Expand the use of automations for shipment updates, order confirmation and repurchase incentives, and also explore targeted campaigns for inactive audiences and at-risk customers.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.