notifies customers about cancellations and opens support channels
Active automationAutomation and segmentation for a personalized plus size fashion experience
Wonder Size uses automations and segmentation to inform customers and personalize communication in plus-size fashion with a technological focus.
Summary: Reducing manual work in communication, increasing customer satisfaction through clear and personalized information, and organizing campaigns by specific segments.
A feature connected to the client's real routine.
Wonder Size is an online store specialized in tech-enabled plus size fashion that produces its pieces on demand, focusing on comfort and customization for plus-size women seeking techwear and tailored clothing. Keep customers informed about order and payment status, and avoid generic communication by sending segmented messages to specific audiences.
Message automation for order confirmation, pending payment, shipping update, and order cancellation, combined with audience segmentation by tags for targeted campaigns.
01
Keeping customers informed about orders and payments
02
Avoids generic communication and spam
03
Organizes campaigns by specific segments
04
Reduces manual work in communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensuring efficient and personalized communication for a specific tech-enabled plus size fashion audience, avoiding generic messages and keeping the customer informed during the purchasing and on-demand production process. Implementation of automations covering the entire order cycle and audience segmentation for campaigns, with relevant and timely messages, integrated with the store’s Wix system.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automation · with mediumSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for order confirmation, payment, shipping, and cancellation
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integração com plataforma Wix para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Personalized communication respecting on-demand production
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita desgaste com mensagens genéricas
Automation facilitates customer tracking at all stages
Clear communication increases customer satisfaction and trust
On-demand production requires special care in informing the customer
Expand the use of segmentation for repurchase and review campaigns, as well as explore new automations for support and loyalty.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.