automatically welcome new customers with message
Active automationWelcome automation for new customers in the women's fashion store
Women's Fashion | Bella Che uses automation to welcome new customers with personalized messages.
Summary: Helps greet new customers in an organized manner, keeps the audience informed and engaged from the start, and reduces manual team workload.
A feature connected to the client's real routine.
Women’s fashion store focused on dresses, blouses, and jumpsuits, with an audience of women interested in women's fashion. Greet new customers with an automated message that creates a personalized first contact and strengthens initial relationships.
Upon identifying a new customer, the automation automatically sends a welcome message, using segmentation by tags to avoid generic communication and ensure relevance.
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automatically welcome new customers with message
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reduces manual work
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mantem clientes informados
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avoids generic communication or spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintains a personalized and efficient initial contact with new customers without overloading the team with manual messages, avoiding generic communication that can alienate the audience. Implements a welcome automation that sends personalized messages to new customers, using segmentation to ensure relevance and avoid spam.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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identifies new customers
The company quickly understands where WhatsApp fits into the journey.
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sends automatic welcome message
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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uses segmentation by tags to personalize
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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maintains initial relationship active
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids spam and increases relevance
automation reduces manual team load
personalized messages improve initial engagement
Expand segmentation to specific campaigns, such as at-risk customers, inactives, and top customers, as well as integrating cart and re-purchase messages to increase engagement and loyalty.
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