Segmentation and automation to improve experience and sales recovery

Dublin Ecommerce uses automations and segmentation to recover carts, confirm orders, and remind payments.

Fashion and accessories Marketing automation Segmentation Recuperação de carrinho Order confirmation Lembrete de pagamento

Summary: Helps recover sales opportunities, reduces manual work with automatic confirmations and reminders, keeps customers informed about their orders, and creates targeted communication flows that avoid spam.

A feature connected to the client's real routine.

Online store selling vaporizers, watches, and accessories with shipping throughout Argentina, focused on imported products and national service. Operates on Wix platform and aims to optimize communication and sales. Recover customers who abandon carts, confirm orders, remind about pending payments, and send segmented campaigns to different audiences, avoiding generic communication and spam.

Use of automations configured for abandoned cart recovery, automatic order confirmation, and pending payment reminders. Mass campaigns are sent with tag segmentation for audiences such as new, inactive, and recent buyers.

01 Abandoned cart recovery

02 Confirmação automática de pedidos

03 Pending payment reminder

04 Segmented communication that avoids spam

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers informed and engaged, reduce cart abandonment and pending payments, and avoid generic communication that can be perceived as spam. Implementation of specific automations for cart recovery, order confirmation, and payment reminders, combined with segmented campaigns that send targeted messages to different audiences.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado Pending payment Confirmacao de pedido Bulk messages Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Pending payment

reminds customers about unpaid orders

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Active automation for abandoned cart recovery after 60 minutes The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Confirmação automática de pedidos aprovados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Sending reminders for pending payments The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmented mass campaigns by tags for different audiences Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Integração com plataforma Wix para sincronização de dados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation avoids generic communication and increases relevance

Automation reduces manual effort and enhances customer experience

Automatic confirmations keep customers informed and confident

Payment reminders help reduce pending transactions

Expand automations for welcome messages and shipping updates, as well as deepen segmentation for repurchase and review campaigns, enhancing relationships and loyalty.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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