Request review after the purchase experience
Configured time: 7Segmented communication that enhances the customer experience.
Tubass Company uses automation and segmentation to improve relationships with oversize fashion customers.
Summary: Helps recover interaction opportunities, reduces manual work with automatic messages, keeps customers informed, and creates a cadence for repurchase and feedback.
A feature connected to the client's real routine.
Online store focused on oversized clothing and fashion, targeting young and adult audiences interested in pop culture, sports, and casual fashion. Operates via an integrated e-commerce platform. Strengthen customer relationships through segmented communication and automation, encouraging reviews and avoiding generic messages.
Use tags to segment audiences such as new customers, at-risk clients, and recent buyers, sending specific and automatic messages, like review requests after the purchase experience.
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Segmented and personalized communication
02
Reduction of manual work via automation.
03
Automatic review request
04
Evita envio de mensagens genéricas e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement without overwhelming them with generic or excessive messages, and encourage reviews that reinforce the brand's reputation. Implementation of automation to request reviews after purchase, segment campaigns by tags to organize targeted campaigns, and ensure relevant and personalized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Segmentation by tags to organize different audiences.
The company quickly understands where WhatsApp fits into the journey.
02
Sending automatic messages after events such as purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Request for review 7 days after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Campaigns targeted at different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação aumenta a relevância das mensagens
Automation reduces manual effort and improves communication cadence
Requesting reviews at the right time generates higher engagement
Avoiding generic messages prevents brand wearout
Expand automation use for cart abandonment and repurchase messages, as well as deepen segmentation for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.