recovers customers who started but did not complete a purchase
Configured time: 30Intelligent automation for engagement and repurchase at Califa Brand
Califa Brand uses automations and segmentation to improve communication and customer loyalty.
Summary: Reduce manual work with automated communication, recover sales opportunities, keep customers informed about their orders, and create recurring purchases, strengthening the relationship.
A feature connected to the client's real routine.
Califa Brand offers modern glasses with style, attitude, and distinctive design for consumers seeking to stand out with confidence. Their audience values fashion and unique optical accessories. Enhance customer relationships, recover interrupted sales, and encourage repurchase, while keeping the customer informed throughout the buying process.
Use of automations configured for abandoned cart recovery, order confirmation, shipping updates, pending payment reminders, and incentivizing repurchase with coupons. Tag segmentation avoids generic communication, directing messages to specific audiences such as new customers, at-risk customers, inactive users, and recent buyers.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Continuous shipping updates
04
Pending payment reminder
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with different customer groups to increase conversion and loyalty, avoiding generic messages that could cause disinterest or cancellations. Implement WPP Marketing automations with detailed segmentation, ensuring each audience receives messages appropriate to their stage in the purchasing cycle, from cart abandonment to re-purchase with incentives.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
activates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
Recent use: Repurchase Coupon: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Active automation to retake customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic messages confirm approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Updates sent to inform shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Sending coupons to stimulate repurchase after a set period
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Segmentation by tags to avoid spam and generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase relevance
Automation reduces manual work and improves service agility
Keeping the customer informed during all stages of the purchase process builds trust
Personalized incentives stimulate repurchase and foster customer loyalty
Expand segmentation use for specific promotional campaigns, test new post-sale engagement automations, and continually monitor customer responses for fine-tuning messages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.