recover customers who started a purchase but didn’t finish
Configured time: 30 · with mediaAutomation and segmentation for engagement and repurchase in women's fashion
GOGA uses automations and segmentation to recover carts, notify shipments and encourage repurchase.
Summary: Helps recover sales opportunities, keeps customers informed during the purchase process, creates an efficient repurchase cadence, and organizes campaigns by segment — reducing manual work and increasing communication relevance.
A feature connected to the customer's real workflow.
GOGA is a women's clothing store offering exclusive pieces in a variety of styles and sizes, focused on fashion-conscious women. The store provides conveniences such as free shipping and flexible payment options, aiming to improve the online shopping experience. Recover customers who abandoned their carts, keep buyers informed about order shipments, and encourage repeat purchases with incentives—all while avoiding generic communications and spam.
Configured automations are used to send personalized messages for abandoned cart recovery, shipping status updates, and repurchase campaigns with coupons. Segmentation is done using tags that classify audiences as new customers, at-risk, inactive, recent buyers, and best customers, ensuring relevant messages for each group.
01
Abandoned cart recovery
02
Atualização automática de envio
03
Incentivo à recompra com cupom
04
Comunicação segmentada e relevante
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customer engagement in a competitive women’s fashion market by recovering lost sales from cart abandonment and encouraging repeat purchases without sending spam or generic messages. Implement WPP Marketing automations for cart recovery, shipping updates and repurchase with coupon, combined with segmented mass campaigns using tags that classify audiences according to their buying behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 60 · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Shipping: heavy use
Recent use: Repurchase Coupon: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages to customers who abandoned their cart after 30 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic updates keep customers informed about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
Repurchase campaigns re-engage customers with coupons 60 days after purchase
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Tag-based segmentation separates audiences for specific campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Avoid generic communication and spam with personalized messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
Automation reduces manual work and speeds up communication
Mensagens personalizadas ajudam a recuperar vendas perdidas
Constant customer updates improve the shopping experience
Further enhance segmentation to personalize messages according to specific product preferences and explore new automations for post-sale support and reviews, deepening customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.