Automation and segmentation for engagement and repurchase in women's fashion

GOGA uses automations and segmentation to recover carts, inform shipments, and stimulate repurchase.

Fashion and accessories Marketing automation Recuperação de carrinho Repurchase Segmentation Mass campaigns

Summary: Helps recover sales opportunities, keeps customers informed during the purchase process, creates an efficient re-purchase cadence, and organizes campaigns by segment, reducing manual work and increasing communication relevance.

A feature connected to the client's real routine.

GOGA is a women's clothing store offering exclusive pieces in various styles and sizes, focusing on fashion-conscious women. The store provides conveniences such as free shipping and easy payment options, aiming to improve the online shopping experience. Re-engaging cart abandoners, keeping buyers informed about shipment, and stimulating re-purchase with incentives, all while avoiding generic messages and spam.

Automations are used to send personalized messages for cart recovery, update on shipment status, and re-purchase campaigns with coupons. Segmentation is based on tags classifying audiences as new customers, at risk, inactive, recent buyers, and top clients, ensuring relevant messages for each group.

01 Abandoned Cart Recovery

02 Atualização automática de envio

03 Incentivo à recompra com cupom

04 Comunicação segmentada e relevante

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain customer engagement in a competitive women’s fashion market by recovering lost sales due to cart abandonment and encouraging re-purchase without spamming or using generic messages. Implementation of WPP Marketing automations for cart recovery, shipment updates, and coupon-based re-purchase, combined with segmented mass campaigns based on purchase behaviors.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Bulk messages Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 30 · with medium

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 60 · with medium

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation · with medium

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Cart Recovery: intensive use

Recent use: Order Shipping: intensive use

Recent use: Repurchase Coupon: intensive use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation sends messages to customers who abandoned their cart after 30 minutes The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic updates keep customers informed about shipping and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Resale campaigns activate customers with coupons after 60 days from purchase Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentation by tags separates audiences for specific campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Avoid generic communication and spam with personalized messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is essential to prevent spam and increase relevance

Automation reduces manual work and speeds up communication

Mensagens personalizadas ajudam a recuperar vendas perdidas

Constant customer updates improve the shopping experience

Further refine segmentation to personalize messages based on specific product preferences and explore new automations for post-sale support and feedback, enhancing customer relationships.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora