Request review after the purchase experience
Configured time: 10Segmented communication that values female comfort and style
OMM uses automation and segmentation to engage female fashion customers with relevant messages.
Summary: Reduce manual work with automated communication, make customers more informed about their orders, recover sales opportunities, and create a repurchase chain based on segmented and relevant messages.
A feature connected to the client's real routine.
OMM is an Argentine brand that offers footwear, clothing, and accessories for women focused on comfort and style. Operates via e-commerce on the Nuvemshop platform and seeks to strengthen customer relations through relevant and personalized communication. Keep customers informed about orders and shipments, recover sales opportunities with abandoned carts, request reviews, and avoid generic communication, promoting segmented engagement.
OMM uses configured automations for order confirmation, shipment update, abandoned cart recovery, and post-purchase review solicitation. Campaigns are segmented by tags for different audiences, avoiding spam and generic messages.
01
recover sales opportunities with abandoned carts
02
keep customers informed about order and shipment status
03
request post-purchase review to improve experience
04
evita comunicação genérica com segmentação por etiquetas
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, keep customers informed and engaged in a competitive women’s fashion segment, and recover lost sales from abandoned carts. Implementation of WPP Marketing automations for order confirmation, shipment update, cart recovery, and review request, combined with tag-based segmentation to target specific messages to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatically confirms approved orders
The company quickly understands where WhatsApp fits into the journey.
02
send shipment updates and tracking to the customer
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
recover customers who abandoned their cart with messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
request review after purchase experience
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
segment audiences with tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents spam and increases message relevance
automation reduces manual effort and speeds up communication
keeping the client informed improves experience and loyalty
cart recovery is essential for lost sales
Explore new segments and campaigns for at-risk audiences and top customers, as well as integrate automated support to enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.