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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

232 cases found
Aura Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Aura uses cart recovery automation and segmentation to reach specific audiences and boost engagement.

Jewelry and semi-jewelry automation cart recovery
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Suke Fashion & accessories · Welcome for new customers

Suke uses automations and segmentation to engage customers and drive purchases in the online fashion store.

Fashion & accessories Automação Segmentation
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Lion Tj Fashion & accessories · Recuperacao de carrinho abandonado

Lion Tj uses automation to recover abandoned carts and segmentation for targeted campaigns, optimizing communication with men's fashion customers.

Fashion & accessories Abandoned cart recovery automation Segmentation
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Total Brás Fashion & accessories · Welcome for new customers

Total Brás uses automations and segmentation to engage customers and drive repeat purchases in affordable women's fashion.

Fashion & accessories Automação Segmentation
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Materna Prime Babies & Maternity · Order cancellation

Materna Prime uses automations and segmentation to improve communication and support for maternity outing clothing.

Babies & Maternity Order automation Recuperação de carrinho
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Mini Juli Babies & Maternity · Recuperacao de carrinho abandonado

Mini Juli uses automation to recover abandoned carts and segmentation to avoid generic messages.

Babies & Maternity Marketing automation Recuperação de carrinho
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Slingbag.ar Bags & handbags · Mass messages

Slingbag.ar uses targeted segmentation and mass campaigns to engage specific audiences, avoiding generic messaging.

Bags & handbags Mass campaigns Segmentation
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Gratidao Produtos Naturais Health & supplements · Welcome for new customers

Gratidao Produtos Naturais uses automations and segmentation to improve the customer experience and strengthen sales.

Health & supplements Automação Segmentation
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Afago Home & Decor · Welcome for new customers

Afago uses WPP Marketing automations and segmentation to personalize communication and optimize sales in home and decor.

Home & Decor Automação Segmentation
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Tuttofeno Household utilities · Recuperacao de carrinho abandonado

Tuttofeno uses automation to recover abandoned carts and segmentation to avoid spam, keeping customers engaged.

Household utilities Cart recovery automation Segmentation
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Sevamate Home & Decor · Recuperacao de carrinho abandonado

Sevamate uses automations and segmentation to recover carts, encourage first purchases, and drive repurchase.

Home & Decor Automação Segmentation
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Star Concept Fashion & accessories · Payment pending

Star Concept uses WPP Marketing automation and segmentation for personalized communication and payment recovery.

Fashion & accessories Message automation Segmentation
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Arianys Baby Fashion & accessories · Recuperacao de carrinho abandonado

Arianys Baby uses automations and segmentation to recover carts and remind about payments, improving the shopping experience.

Fashion & accessories Abandoned cart recovery automation Pending payment automation
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BeidÊ Fashion & accessories · Mass messages

BeidÊ uses segmentation and mass campaigns to engage plus-size women's jeans customers.

Fashion & accessories campanhas em massa segmentação
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Vertiqo Fashion & accessories · Welcome for new customers

Vertiqo uses automations and segmentation to improve the customer experience and communication.

Fashion & accessories Automação Segmentation
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Purefarm Health & supplements · Recuperacao de carrinho abandonado

Purefarm uses WPP Marketing to recover abandoned carts and to segment audiences, avoiding generic messages and improving the customer experience.

Health & supplements Abandoned cart recovery automation Segmentation
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Use Tenis Best Footwear · Recuperacao de carrinho abandonado

Use Tenis Best uses automation to recover customers who abandon carts and segments audiences for personalized campaigns.

Footwear Automação de Recuperação de Carrinho Segmentation
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Luma Loungewear Fashion & accessories · Welcome for new customers

Luma Loungewear uses automation and segmentation to keep customers informed and engaged.

Fashion & accessories Automação Segmentation
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Nm Intimates Fashion & accessories · Recuperacao de carrinho abandonado

Nm Intimates uses automation to recover abandoned carts and segments audiences for personalized communication.

Fashion & accessories Abandoned cart recovery automation Segmentation
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Actual Couros Bags & handbags · Payment pending

Actual Couros uses automation and segmentation to improve communication and sales of wallets and document holders.

Bags & handbags Automação Segmentation
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Love This Fashion & accessories · Recuperacao de carrinho abandonado

Love This uses automation to recover abandoned carts and segmentation for efficient communication with store owners.

Fashion & accessories Marketing automation Recuperação de carrinho
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Creative Brazil Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Creative Brazil uses automation to recover abandoned carts and segmentation for personalized campaigns.

Jewelry and semi-jewelry Abandoned cart recovery automation Segmentation
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Pf Prime Fashion & accessories · Welcome for new customers

Pf Prime uses welcome automation and segmentation to improve the experience of fashion customers.

Fashion & accessories Automação Segmentation
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Kiara Privé Digital products · Welcome for new customers

Kiara Privé uses automations to welcome, inform, and confirm orders, ensuring segmented and personalized communication.

Digital products Message automation Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.