welcomes new customers with an automatic message
Active automationSegmented communication that values the customer and promotes health
Gratidao Produtos Naturais uses automations and segmentation to improve the customer experience and strengthen sales.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates a repurchase cadence with personalized messages.
A feature connected to the customer's real workflow.
Online store focused on natural supplements for healthy weight loss, including appetite suppressants, slimming products and diuretic teas, aiming to provide a personalized shopping experience and efficient communication with customers. Keep customers informed, strengthen relationships, and increase operational efficiency through automated and segmented messaging.
Use automations for welcome messages, order confirmation, and shipping updates, combined with audience segmentation by tags to avoid generic communication and spam, sending targeted messages to groups such as new customers, at-risk customers, and recent purchasers.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic messages and spam in a competitive marketplace while keeping the customer informed and engaged throughout the entire purchase journey. Implementation of WPP Marketing automations to welcome new customers, confirm orders and update shipping status, combined with efficient segmentation that enables sending targeted, relevant campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for key stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation to send specific messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
Use of WhatsApp for direct sales with discounted shipping
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Keeping the customer informed improves experience and loyalty
Direct channels like WhatsApp boost sales and customer relationships
Expand the use of segmentation for specific promotional campaigns, explore new automations for evaluation and support, and continue improving the customer experience with even more personalized messages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.