welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication in home and decor
Afago uses WPP Marketing automations and segmentation to personalize communication and optimize sales in home and decor.
Summary: Improved customer experience through automated, personalized communication; reduced manual work for the team; keeping customers informed throughout the entire purchase process; and creating a more organized repurchase cadence.
A feature connected to the customer's real workflow.
Afago is an online store that sells home and garden products, such as réchaud, volcanic rock diffusers, scented candles, and incense, focused on consumers interested in home décor and scenting residential spaces. Automate customer communication to improve the shopping experience, keep customers informed, and create an efficient repurchase cadence.
Use of automations configured to send automatic welcome messages to new customers, order confirmation for approved orders, and shipping updates with tracking. Audience segmentation by tags to avoid generic messages and spam, targeting specific campaigns to different customer profiles.
01
Personalized and segmented communication
02
Message automation to reduce manual work
03
Keeping customers informed about orders and shipments
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with online store customers, avoiding generic messages that may be perceived as spam, and ensure customers are always kept up to date on their orders and shipments. Implement WPP Marketing automations for welcome messages, order confirmations, and shipping updates, combined with tag-based segmentation to send targeted campaigns to specific audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática de envio com rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Targeted campaigns for specific audiences to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves the effectiveness of communication
Automação reduz esforço manual e erros
Manter clientes informados aumenta satisfação
Personalized communication prevents negative perceptions
Expand the use of segmentation for repurchase and review campaigns, explore new automations for customer support, and continue improving message personalization to increase engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.