reminds customers about unpaid orders
Active automationSegmented communication and automation for wallet and document holder
Actual Couros uses automation and segmentation to improve communication and sales of wallets and document holders.
Summary: Helps recover payment opportunities, reduces manual work with automatic reminders, keeps clients informed in a segmented and organized manner, avoiding generic communication and strengthening relationships.
A feature connected to the client's real routine.
Company from Belo Horizonte that manufactures document holders, badges, wallets for everyday use, and passport holders, serving public and private organizations, operating since 1996 in the leather bags and accessories segment. Improve communication with clients by reminding them of pending payments and avoiding generic messages to increase operational efficiency and relationships.
Use of automation for sending messages about pending payments and mass campaigns segmented by tags for different audiences, such as new clients, at risk, inactive, and recent buyers, avoiding spam and generic communication.
01
Recovery of pending payments
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Melhora no relacionamento com clientes
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that clients are reminded about pending payments and maintain efficient communication without generating generic messages or spam, respecting the diversity of the audiences served. Implementation of message automation for pending payments and segmented campaigns via WPP Marketing, using tags to separate audiences and customize communication according to the client's profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends pending payment reminders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns are segmented by tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Mensagens direcionadas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves communication efficiency
Automation reduces manual effort and prevents forgetfulness
Avoiding generic messages increases customer satisfaction
Integração com e-commerce é fundamental para dados precisos
Expand the use of segmentation for other repurchase and evaluation campaigns, as well as explore additional integrations for support and order tracking.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.