WPP Marketing
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Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Efficient automation for engagement and information of exclusive clients

Kiara Privé uses automations to greet, inform, and confirm orders, ensuring segmented and personalized communication.

Digital products Message automation Segmentation Wix integration Segmented campaigns Customer relationship

Summary: Reduction of manual work, better organization of communications by segment, increased client engagement, and maintaining exclusivity in communication.

A feature connected to the client's real routine.

Kiara Privé offers private meetings and exclusive digital content, focusing on personalized experiences for adults interested in intimate and exclusive moments, combining in-person and digital services. Keep clients informed, welcome new clients, and automatically confirm orders, ensuring effective and segmented communication.

Automation of welcome messages for new clients, automatic updates on shipping and tracking, as well as automatic confirmation of approved orders, all integrated with the Wix system.

01 Automatically greets new customers
02 Mantém clientes informados sobre envio e rastreamento
03 Confirma pedidos de forma automática
04 Avoids generic communication and spam

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure personalized and efficient communication for a demanding audience seeking exclusive experiences, avoiding generic messages and keeping the client always informed. Implementation of automations configured via WPP Marketing to welcome, update, and confirm orders, integrated with the Wix system, with segmentation by tags to direct specific messages.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Atualizacao de envio Confirmacao de pedido Customer Segmentation
Welcome for new clients

automatically welcome new customers with message

Active automation
Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation
Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
Automação de boas-vindas para novos clientes The company quickly understands where WhatsApp fits into the journey.
02
Automatic shipping and tracking updates The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Confirmação automática de pedidos aprovados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentação por etiquetas para públicos distintos The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is essential for effective communication in exclusive services

Automação reduz trabalho manual e melhora experiência do cliente

Integration with sales platform facilitates order management and information

Expand the use of segmentation for targeted mass campaigns, explore new automations for repurchase and evaluation, and improve integrations for personalized support.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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