Segmented communication for plus-size women's fashion customers

BeidÊ uses segmentation and mass campaigns to engage plus-size women's jeans customers.

Fashion & accessories campanhas em massa segmentação WPP Marketing women's fashion plus size

Summary: Helps keep customers informed, creates repurchase cadence and organizes campaigns by segment, reducing the risk of generic communication and increasing operational efficiency.

A feature connected to the customer's real workflow.

BeidÊ is an online store specializing in women's jeans, including plus-size options, aiming to promote its products with a focus on women's fashion and size inclusivity. Engage different segmented audiences to increase campaign effectiveness while avoiding generic messaging and spam.

Use tags to segment audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and best customers, sending targeted mass messages to each group.

01 evita comunicação genérica e spam

02 mantém clientes informados

03 cria cadência de recompra

04 organiza campanhas por segmento

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep communication relevant for different customer profiles in a competitive segment, avoiding generic messages that may be perceived as spam. Implement mass campaigns with segmentation via tags, using WPP Marketing features to organize and target specific messages to each audience.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

tag-based segmentation for distinct audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

envio de mensagens em massa direcionadas This step keeps service, sales, campaign or support connected to the conversation history.

occasional use of campaigns to avoid wear-out Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

integração com plataforma de e-commerce para dados atualizados This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

segmentation increases the relevance of communication

mass campaigns need to be well targeted to avoid rejection

Strategic use of automations can expand future outcomes

Evaluate the activation of automations such as abandoned cart recovery to boost sales recovery and expand the use of segmentation in future campaigns.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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