recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and segmentation for personalized communication
Purefarm uses WPP Marketing to recover abandoned carts and to segment audiences, avoiding generic messages and improving the customer experience.
Summary: Reduction of manual work in campaign management, increased likelihood of sales recovery, and maintenance of a communication cadence that respects customers' interests.
A feature connected to the customer's real workflow.
Purefarm is an Argentine online store focused on health products, supplements and wellness, using the Nuvemshop platform for direct-to-consumer sales. Recover customers who started a purchase but did not complete it, and segment the audience to avoid generic communications and increase the effectiveness of messages.
Use automation to send personalized cart recovery messages after a configured time, combined with audience segmentation using tags that identify new customers, at-risk customers, inactive customers, recent purchasers, and best customers.
01
recovers sales opportunities with abandoned carts
02
evita comunicação genérica e spam
03
personalize messages by segment
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and maintain segmented communication to avoid bothering customers with generic or irrelevant messages. Implementation of abandoned cart recovery automation by WPP Marketing, with tag-based segmentation to personalize messages according to the customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identificação automática de carrinhos abandonados
The company quickly understands where WhatsApp fits into the journey.
02
sending personalized messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação do público por etiquetas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation improves the relevance of communications
automation reduces manual effort and increases efficiency
recovering carts is essential to increase sales
maintaining an appropriate cadence prevents friction with customers
Expand the use of segmentation to other repurchase and review campaigns, and explore additional integrations to broaden support and customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.