recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery and intelligent audience segmentation
Lion Tj uses automation to recover abandoned carts and segmentation for targeted campaigns, optimizing communication with men's fashion customers.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces the team’s manual work, and organizes campaigns by relevant segments.
A feature connected to the customer's real workflow.
Store specialized in men's fashion focused on clothing, accessories and footwear, aiming to meet the expectations of a trend-conscious audience. Recover customers who started the purchase process but didn't complete it, and communicate in a segmented way to avoid spam and improve the customer experience.
Active automation that sends messages to customers who abandoned their cart after a configured time, combined with audience segmentation by tags for targeted campaigns.
01
Recovery of lost sales
02
Redução do trabalho manual
03
Segmented and personalized communication
04
Improved customer engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid generic communications that could create spam and disengagement. Implement abandoned cart recovery automation with configurable message timing, combined with intelligent audience segmentation for more effective campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identificação de clientes que abandonaram carrinho
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segmentação de público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Mantém clientes informados e engajados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase campaign effectiveness
Automation reduces manual work and speeds up sales recovery
Personalized communication improves the customer experience
Integrating platforms makes managing campaigns easier
Expand the use of segmentation for repurchase and review campaigns, and also integrate new features for ongoing customer support and retention.
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