notifies customers about cancellations and opens the way for support
Configured time: 0Automation and segmentation elevate the maternity leave shopping experience
Materna Prime uses automations and segmentation to improve communication and support for maternity outing clothing.
Summary: Materna Prime improved customer communication by reducing the team’s manual work, keeping customers informed about their orders, and creating a repurchase cadence through segmented, automated messages.
A feature connected to the customer's real workflow.
Materna Prime is an online store specialized in maternity discharge outfits, focused on offering high-quality, comfortable pieces for expectant mothers and newborns. The ecommerce uses the Nuvemshop platform and seeks to improve the shopping experience with efficient communication and fast support. Improve customer relationships through automations that confirm orders, recover abandoned carts and notify about cancellations, as well as segment audiences to avoid generic communication and spam.
Materna Prime uses automations configured for automatic confirmation of approved orders, recovery of abandoned carts after a defined time, and immediate notifications about cancellations, ensuring customers are always informed. Segmentation is done with tags that organize audiences, allowing targeted campaigns and messages according to customer profile.
01
recovers sales opportunities
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reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a demanding audience by avoiding generic messages and spam, while keeping customers informed about order status and recovering lost sales from abandoned carts. Implement automations for order confirmation, abandoned cart recovery, and order cancellation integrated with the Nuvemshop platform, combined with tag-based segmentation to send specific messages to different audiences such as new, at-risk, or inactive customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation automatically confirms approved orders
The company quickly understands where WhatsApp fits into the journey.
02
recovery message sent after abandoned cart
This step keeps service, sales, campaign or support connected to the conversation history.
03
immediate order cancellation notification
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
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sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents fatigue from generic messages
integrated automation reduces errors and communication delays
personalized communication increases engagement and satisfaction
Using labels makes it easier to organize and target campaigns
Expand the use of segmentation for repurchase and review campaigns, and add new automated support features to further boost customer satisfaction and operational efficiency.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.