recovers customers who started but did not complete a purchase
Configured time: 60Efficient recovery of abandoned carts with intelligent segmentation
Use Tenis Best uses automation to recover customers who abandon their carts and segments audiences for personalized campaigns.
Summary: Helps recover sales opportunities, reduces manual work for the team, and keeps customers informed with personalized messages, creating an efficient communication cadence.
A feature connected to the client's real routine.
Online store focused on selling sneakers and sports accessories, offering automatic promotions and discounts for multiple purchases. The target audience consists of consumers interested in sneakers from sports brands, both male and female. Recover customers who started a purchase but did not complete it, keeping them engaged and increasing conversion.
Automatic messaging to customers who abandoned their cart after a set time, aiming to encourage them to complete the purchase.
01
Lost sales recovery
02
Redução do trabalho manual
03
Personalized communication
04
Efficient segmentation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid loss of sales due to cart abandonment and reduce manual work to re-engage customers, maintaining relevant communication for different profiles. Implementation of abandoned cart recovery automation configured to send messages after 60 minutes, combined with intelligent segmentation using tags for distinct audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of cart abandonment after 60 minutes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic message sending to recover the purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Customer segmentation by tags for targeted messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Keeps the customer informed and encourages purchase completion
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automação reduz esforço manual e aumenta eficiência
Segmentation is essential to avoid generic communication
Timely messages help recover sales
Personalization improves the customer experience
Expand the use of segmentation for future mass campaigns, enhance message personalization, and integrate new automations for repurchase and review.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.