recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and segmentation for personalized communication
Mini Juli uses automation to recover abandoned carts and segmentation to avoid generic messages.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed, and organizes campaigns by segment, increasing marketing efficiency.
A feature connected to the customer's real workflow.
Mini Juli is an Argentine brand with over 25 years of experience in the textile industry, specializing in comfortable and practical clothing for babies and young children. Its target audience is babies, young children and their parents or guardians. The e-commerce store is built on the Nuvemshop platform. Recover customers who began the purchase process but did not complete it, avoiding loss of potential sales.
The automation sends targeted messages to customers who abandoned their cart after a configured period, encouraging them to complete their purchase. In addition, the company uses tag-based segmentation to separate audiences and campaigns, avoiding generic communication or spam.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Customer-reported maintenance
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities due to cart abandonment and avoid generic communications that may disengage customers. Implement abandoned cart recovery automation with configurable message timing, combined with efficient segmentation for targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Audience segmentation by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Encourages checkout completion
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e melhora eficiência
Targeted messages help recover lost sales
Keeping the customer informed is essential for engagement
Expand the use of segmentation to other marketing campaigns, such as repurchase and review campaigns, and integrate new features for customer support.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.