recover customers who started a purchase but didn’t finish
Configured time: 60Abandoned cart recovery and segmented communications for home utility customers
Tuttofeno uses automation to recover abandoned carts and segmentation to avoid spam, keeping customers engaged.
Summary: Reduction of manual work in sales recovery, maintenance of customer interest through segmented messages, and efficient organization of marketing campaigns.
A feature connected to the customer's real workflow.
Tuttofeno is an Argentine online store that sells products for organization, cleaning and household utilities, focused on household consumers interested in keeping the home organized and clean. Recover customers who started purchases but did not complete them and avoid generic communication through efficient segmentation, increasing engagement and conversion.
Automation configured to send abandoned cart recovery messages after a set time, and to segment audiences using tags for targeted campaigns.
01
recover customers who abandoned the cart
02
evita comunicação genérica e spam
03
mantém clientes informados e engajados
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and prevent customer disengagement caused by generic, low-relevance communications. Implement abandoned cart recovery automation and use tag-based segmentation to send personalized, relevant messages to different customer groups.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of message for abandoned carts after configured time
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation makes sales recovery effortless without constant manual work
segmentation improves message relevance and prevents customer fatigue
integration with e-commerce is essential for accurate data and effective actions
Evaluate adding new automations for repurchase and support, expand targeting for seasonal campaigns, and explore additional integrations to enrich communication.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.