Segmented communication for slingbag customers in Argentina

Slingbag.ar uses targeted segmentation and mass campaigns to engage specific audiences, avoiding generic messaging.

Bags & handbags Mass campaigns Segmentation Engajamento Fidelização WPP Marketing

Summary: Helps recover opportunities, reduces manual work, keeps customers informed, and organizes campaigns by segment, creating an effective repurchase cadence.

A feature connected to the customer's real workflow.

Argentinian brand specializing in slingbags, with online sales and shipping across the country, focused on a young, urban audience interested in fashion and practical accessories. Keep customers informed, engaged and encourage repeat purchases through segmented and relevant communication.

Use tags to segment audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers, avoiding generic communication or spam.

01 comunicação personalizada

02 avoid spam

03 segmented engagement

04 facilitates repurchase

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid generic communication and spam while keeping customers engaged and encouraging repeat purchases in a competitive fashion market. Implement targeted mass campaigns via WPP Marketing, using tags to send specific messages to different customer groups.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

tag-based segmentation Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

envio de campanhas em massa para públicos específicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

integração com ecommerce para dados atualizados This step keeps service, sales, campaign or support connected to the conversation history.

timely and strategic use of messages This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

segmentation increases message relevance

avoid generic communication improves engagement

ecommerce integration simplifies campaign management

targeted campaigns help recover customers

Expand the use of automations to complement mass campaigns and further optimize customer engagement and retention.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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