recover customers who started a purchase but didn’t finish
Configured time: 60Automation and segmentation for efficient engagement in boys' fashion
Arianys Baby uses automations and segmentation to recover carts and remind about payments, improving the shopping experience.
Summary: Helps recover sales opportunities, reduces manual work in order follow-up, keeps customers informed about purchase status, and creates an efficient repurchase cadence.
A feature connected to the customer's real workflow.
Online store specializing in clothing for boys aged 3 to 12, focused on boys' kidswear, offering products such as jogger pants, shorts, shirts and underwear. Recover customers who abandoned their cart and remind them about pending payments to increase conversion and improve the shopping experience.
Automation set up to send personalized messages 60 minutes after cart abandonment and reminders for pending payments, using tag-based segmentation to avoid generic communication.
01
Recovery of lost sales
02
Personalized and segmented communication
03
Redução de trabalho manual
04
Improvement in the shopping experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without sending generic or excessive messages, and recover lost sales opportunities from abandoned carts and incomplete payments. Implement cart recovery automations and pending payment reminders, with tag-based segmentation that enables sending relevant, personalized messages to different audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic message sent 60 minutes after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
Automatic reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
03
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with ecommerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz necessidade de acompanhamento manual
Mensagens personalizadas ajudam na recuperação de vendas
Ecommerce integration is essential for efficiency
Expand use of segmentation for promotional campaigns and explore new automations for customer evaluation and support, further increasing engagement and loyalty.
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