welcomes new customers with an automatic message
Active automationVertiqo optimizes communication and engagement with automations and intelligent segmentation
Vertiqo uses automations and segmentation to improve the customer experience and communication.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates relevant communication cadences, and reduces manual work in message management.
A feature connected to the customer's real workflow.
Vertiqo is an online store focused on fashion and accessories, offering promotions such as free shipping and discounts, aiming to improve the shopping experience and customer relationships. The program seeks to automate communication with customers at different stages of the journey, increase abandoned cart recovery, confirm orders and keep customers informed about shipping, as well as segment the audience for targeted campaigns.
Configured automations include welcome messages for new customers, abandoned cart recovery after 60 minutes, automatic confirmation of approved orders, and shipping and tracking updates. Campaigns use tag-based segmentation to avoid generic communication and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Custom messages by segment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve customer engagement and experience by reducing cart abandonment and avoiding generic messages that may be perceived as spam. Implement automations for critical steps in the purchase journey and use tag-based segmentation to send personalized campaigns, ensuring targeted and relevant messages for each audience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Abandoned cart recovery occurs after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
03
Approved orders receive automatic confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
04
Customers are kept informed with shipping updates
This step keeps service, sales, campaign or support connected to the conversation history.
05
Campaigns use tagging-based targeting to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e agiliza comunicação
Timely messages increase the chances of recovering sales
Keeping the customer informed builds trust and satisfaction
Expand the use of targeting for mass campaigns, explore new automations for repurchase and review, and integrate feedback to improve customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.