automatically welcome new customers with message
Active automationPersonalized reception for new customers and segmented communication
Pf Prime uses automation of welcome and segmentation to improve the fashion customers' experience.
Summary: Improves the customer experience with personalized reception, reduces manual work in communication, and organizes campaigns by relevant segments.
A feature connected to the client's real routine.
Pf Prime is an online store that offers fashion clothing and accessories for men and women, using the Wix platform for sales and promotions. Welcoming new customers with automated messages and segmenting the audience for targeted campaigns, avoiding generic communication and spam.
Automation sends a welcome message to new customers; the use of tags segments the audience into specific groups for personalized campaigns.
01
recepção personalizada para novos clientes
02
segmented and relevant communication
03
Reduction of manual work
04
campaign organization by audience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with different customer profiles without generating generic messages or spam. Implementation of welcome automation and segmentation by tags to send specific messages to distinct audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation automatically sends a welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment different audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
targeted campaigns for specific groups
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with Wix platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation improves initial customer engagement
segmentação evita comunicação genérica e aumenta relevância
platform integration facilitates campaign management
personalization is key to a positive experience
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new automations for support and cart messages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.