welcomes new customers with an automatic message
Active automationPersonalized welcome for new customers and segmented communication
Pf Prime uses welcome automation and segmentation to improve the experience of fashion customers.
Summary: Improves the customer experience with personalized greetings, reduces manual work in communications, and organizes campaigns by relevant segments.
A feature connected to the customer's real workflow.
Pf Prime is an online store offering fashion clothing and accessories for men and women, using the Wix platform for sales and promotions. Welcome new customers with automated messages and segment your audience for targeted campaigns, avoiding generic communication and spam.
Automation sends a welcome message to new customers; the use of tags segments the audience into specific groups for personalized campaigns.
01
recepção personalizada para novos clientes
02
targeted and relevant communication
03
reduction of manual work
04
campaign organization by audience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized, efficient communication with different customer profiles without producing generic messages or spam. Implement welcome automation and tag-based segmentation to send specific messages to distinct audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message automatically to new customers
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
targeted campaigns for specific groups
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation improves the customer’s initial engagement
segmentação evita comunicação genérica e aumenta relevância
integration with platform makes campaign management easier
personalization is key to a positive experience
Expand the use of segmentation for repurchase and review campaigns, and also integrate new automations for support and cart messages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.