recovers customers who started but did not complete a purchase
Configured time: 60Cart recovery and segmentation for wholesale women's clothing
Love This uses automation to recover abandoned carts and segmentation for efficient communication with merchants.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, reduces manual work for the team, and organizes campaigns by segment, promoting greater operational efficiency.
A feature connected to the client's real routine.
Love This is a wholesale company specialized in online sales of women's apparel, serving retailers and resellers with a variety of sizes, prints, and fabrics, offering competitive prices and minimum orders for online purchases via an integrated platform. Recover customers who started the purchase process but did not complete it, increasing conversion chances and reducing cart abandonment.
Automation identifies customers who abandoned the cart and sends recovery messages after a configured time, keeping the customer informed and encouraging order completion.
01
Abandoned Cart Recovery
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Improvement in conversion rate
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and avoid generic communications that may be considered spam by the female fashion wholesale audience. Implementation of abandoned cart recovery automation with precise segmentation using tags to separate audiences and campaigns, maintaining relevant and personalized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identificação de carrinhos abandonados
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Relevant communication to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Monitoring and adjustments based on customer responses
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automation reduces manual effort and maintains contact cadence
Personalized communication is essential in wholesale fashion
Integration with e-commerce platform facilitates management
Expand the use of segmentation for future mass campaigns and explore other automations for repurchase and support, further enhancing the wholesale customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.