Intelligent automation for engagement and repurchase of handcrafted customers

Sevamate uses automations and segmentation to recover carts, encourage first purchases, and drive repurchase.

Home & Decor Automação Segmentation Recuperação de carrinho Repurchase Purchase incentive

Summary: Helps recover sales opportunities, reduces manual communication work, keeps customers informed, and creates an efficient repurchase cadence, strengthening customer loyalty.

A feature connected to the customer's real workflow.

Sevamate is an Argentine online shop that sells handmade algarrobo mate gourds, offering customization and gift bundles, targeting consumers who seek handcrafted products for daily use and decor. Recover customers who abandoned their carts, encourage first purchases and stimulate repurchases with coupons, while keeping customers engaged and increasing loyalty.

Active automation of segmented messages for specific audiences, such as customers who abandoned their cart, new leads, and recent purchasers, avoiding spam and generic communication.

01 Abandoned cart recovery

02 Incentivo à primeira compra

03 Incentivize repurchase with coupons

04 Segmented and personalized communication

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain a close relationship with customers in a handcrafted segment and avoid generic communications that may be perceived as spam, as well as recover lost sales and encourage repeat purchases. Implement automations configured for cart recovery, first-purchase incentives, and repeat-purchase with coupons, using segmentation that identifies customer profiles for targeted sending.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Customer segmentation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 7

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

Audience identification by segmented tags The company quickly understands where WhatsApp fits into the journey.

Automatic sending of messages tailored to each audience This step keeps service, sales, campaign or support connected to the conversation history.

Recover customers who abandoned their cart within 60 minutes This step keeps service, sales, campaign or support connected to the conversation history.

Incentive offer for new interested customers This step keeps service, sales, campaign or support connected to the conversation history.

Repurchase activation with coupon 7 days after purchase This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação evita comunicação genérica e spam

Automação reduz esforço manual e aumenta eficiência

Mensagens personalizadas melhoram o engajamento

Ecommerce integration makes campaign management easier

Expand the use of targeting to new audiences, test large-scale segmented campaigns, and integrate new features for customer support and evaluation.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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