welcomes new customers with an automatic message
Active automationSegmented communication that highlights the comfort and elegance of Luma Loungewear
Luma Loungewear uses automation and segmentation to keep customers informed and engaged.
Summary: Improved customer experience with clear, automated information, reduced manual work for the team, efficient organization of campaigns by segment, and strengthened relationships with different customer profiles.
A feature connected to the customer's real workflow.
Luma Loungewear is a brand offering premium women's pajamas, focused on comfort, elegance, and everyday quality, with sales conducted primarily online through the Nuvemshop platform. Keep customers informed about order statuses, welcome new customers, and strengthen relationships through segmented and personalized communication.
Welcome message automation for new customers, automatic confirmation of approved orders, and ongoing updates on shipping and tracking of purchases. Campaigns are organized by segments defined by tags, avoiding generic communication and spam.
01
Recupera oportunidades de venda
02
Reduz trabalho manual com automações
03
Mantém clientes informados sobre pedidos
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, while keeping the customer consistently updated on order status. Implement integrated automations with the e-commerce platform that send automatic welcome messages, order confirmations and shipping updates, combined with tag-based segmentation for targeted campaigns to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Envio de mensagens específicas para públicos segmentados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita desgaste com mensagens genéricas
Automation optimizes communication and reduces manual effort
Manter cliente informado aumenta confiança e satisfação
Targeted campaigns strengthen relationships and loyalty
Expand the use of segmentation for repurchase and review campaigns, and integrate additional features for support and abandoned cart messaging to increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.