recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery with advanced segmentation
Nm Intimates uses automation to recover abandoned carts and segments audiences for personalized communication.
Summary: Helps recover lost sales opportunities, keeps customers informed about their purchases, and creates an efficient cadence to encourage order completion, while reducing the team’s manual effort.
A feature connected to the customer's real workflow.
Nm Intimates is a women's intimate apparel brand that offers exclusive collections. Its website is password-protected, restricting public access, but the brand seeks to maintain efficient, targeted contact with its customers to promote its collections. Recover customers who started a purchase but did not complete it, and avoid generic communication by segmenting audiences.
The automation sends targeted messages to customers who abandoned their cart after a configured delay, using tag-based segmentation to separate audiences—such as new, at-risk, or inactive customers—ensuring personalized and relevant communication.
01
Abandoned cart recovery
02
Personalized communication
03
Redução de trabalho manual
04
Advanced segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customer engagement and recover sales opportunities in a competitive segment, avoiding generic communication that may be perceived as spam. Implement abandoned cart recovery automation with tag-based segmentation, allowing the sending of personalized and timely messages to different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Personalized communication for each segment
This step keeps service, sales, campaign or support connected to the conversation history.
05
Monitoring and adjustments according to customer responses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Timely messages help recover lost sales
Conhecer o público permite campanhas mais eficazes
Expand the use of segmentation to other marketing campaigns, such as repurchase and review campaigns, and integrate new features for customer support and retention.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.