reminds customers about orders not yet paid
Active automationIntelligent segmentation and automation for fashion engagement
Star Concept uses WPP Marketing automation and segmentation for personalized communication and payment recovery.
Summary: Helps recover payment opportunities, reduces manual work for the team, keeps customers informed about their orders, and organizes targeted campaigns for greater relevance.
A feature connected to the customer's real workflow.
Star Concept is an Argentine online store offering men's and women's fashion clothing and accessories, with conveniences such as interest-free installment payments and free shipping nationwide. It operates on the Nuvemshop platform. Improve engagement and customer recovery through segmented communication and message automation for pending payments.
Use automation to remind customers about orders with pending payment, and segment audiences with tags for targeted campaigns, avoiding generic communication or spam.
01
Recovery of pending payments
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Customer-reported maintenance
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with different customer profiles without spamming, while recovering outstanding payments to improve sales flow. Implement pending payment automation and tagging-based segmentation via WPP Marketing, enabling targeted message delivery and automated reminders.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends reminders to customers with outstanding payments
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation identifies specific groups for campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted communication for new, at-risk, inactive, and top customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta relevância da comunicação
Automation reduces manual effort and improves recovery
Custom messages prevent brand erosion
Integração com plataforma de e-commerce facilita operação
Expand the use of segmentation for repurchase and review campaigns, and integrate other automation features for support and post-sale messaging.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.