recover customers who started a purchase but didn’t finish
Configured time: 60Intelligent automation to re-engage customers and avoid generic messaging
Aura uses cart recovery automation and segmentation to reach specific audiences and boost engagement.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces manual work, and organizes campaigns by segment, ensuring efficient and personalized communication.
A feature connected to the customer's real workflow.
Aura is an Argentinian online store that offers jewelry, fashion jewelry, and accessories with meaning, focusing on women and shoppers seeking original gifts and handmade and vintage products. Recover customers who started purchases but didn't complete them, and avoid generic communication by sending segmented messages to specific audiences.
Active automation that sends messages to customers who abandoned their cart after a configured time, combined with tag-based segmentation to separate audiences and campaigns.
01
recuperação de carrinho abandonado
02
comunicação segmentada e personalizada
03
reduction of manual work
04
melhora no engajamento com clientes
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid generic communications that could cause customer disinterest or annoyance. Implementation of WPP Marketing's abandoned cart recovery automation, with tag-based segmentation to send targeted and relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem para clientes que abandonaram o carrinho após tempo configurado
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
evita envio de mensagens genéricas ou spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
messages are targeted to audiences such as new, inactive, or at-risk customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é fundamental para evitar comunicação genérica
automation reduces manual effort and increases efficiency
personalized messages improve engagement and sales recovery
integrating e-commerce platform makes data flow and automations easier
Expand the use of segmentation to other marketing campaigns, explore additional automations for repurchase and review, and integrate new features for customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.