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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

402 cases found
Ehraiz Beauty & cosmetics · Solicitacao de avaliacao

Ehraiz uses automations and segmentation to engage customers and optimize sales of hair care products.

Beauty & cosmetics Automação Segmentation
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Buenos Aires Plata Jewelry and semi-jewelry · Order cancellation

Buenos Aires Plata uses automations and segmentation to engage customers of silver and gold jewelry.

Jewelry and semi-jewelry Automação Segmentation
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Brisah Fashion & accessories · Order cancellation

Brisah uses automations and segmentation to engage swimwear customers, optimizing sales and support.

Fashion & accessories Marketing automation Segmentation
See case
Central Cosmetic Beauty & cosmetics · Welcome for new customers

Online cosmetics store that uses automations and segmentation to engage and retain customers.

Beauty & cosmetics Automação Segmentation
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Maria Lume Decor Home & Decor · Welcome for new customers

Maria Lume Decor uses automations and segmentation to improve communication and engagement with customers.

Home & Decor Marketing automation Segmentation
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Multifut Store | Camisas Fashion & accessories · Welcome for new customers

Multifut Store uses automations and segmentation to improve communication and encourage repeat purchases.

Fashion & accessories Automação Segmentation
See case
Marpax Stationery & gifts · Recuperacao de carrinho abandonado

Marpax uses automation for cart recovery and segmentation for campaigns, optimizing communication with customers in bookbinding and crafts.

Stationery & gifts Marketing automation Recuperação de carrinho
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Extreme Death Fashion & accessories · Recuperacao de carrinho abandonado

Extreme Death uses automation to recover sales and run targeted campaigns for specific audiences.

Fashion & accessories Abandoned cart recovery automation Segmented campaigns
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Guapa Loca Footwear · Recuperacao de carrinho abandonado

Guapa Loca uses WPP Marketing automations to recover carts, encourage first purchases, and keep customers informed.

Footwear Marketing automation Segmentation
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Riarimar Modas Fashion & accessories · Welcome for new customers

Riarimar Modas uses automations and segmentation to engage customers and optimize sales in its fashion e‑commerce.

Fashion & accessories automation segmentação
See case
LingoSound Electronics & Computers · Recuperacao de carrinho abandonado

LingoSound uses automations and segmentation to engage customers and optimize sales of translator earbuds.

Electronics & Computers Automação Segmentation
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Guaritore Lenços Fashion & accessories · Welcome for new customers

Guaritore Lenços uses automations and targeted campaigns to improve the experience and encourage repeat purchases.

Fashion & accessories Marketing automation Segmentation
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Woman In Love Fashion & accessories · Recuperacao de carrinho abandonado

Woman In Love uses automations and segmentation to engage customers and optimize sales in women's fashion.

Fashion & accessories Automação Recuperação de carrinho
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SIDE B Fashion & accessories · Solicitacao de avaliacao

SIDE B uses automations and segmentation to improve communication and engagement with customers of comfy, timeless fashion.

Fashion & accessories Automação Segmentation
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Virtuous Fashion & accessories · Welcome for new customers

Virtuous uses automations and segmentation to improve relationships and engagement with women's fashion customers.

Fashion & accessories Automação Segmentation
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Fogo & Art Home & Decor · Welcome for new customers

Fogo & Art uses automations and segmentation to improve the relationship and shopping experience for fireplaces.

Home & Decor Automação Segmentation
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Lineup.capilar Beauty & cosmetics · Order cancellation

Lineup.capilar uses automations and segmentation to optimize communication and encourage repurchase in hair care.

Beauty & cosmetics Automação Segmentation
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Ateliê Pequenos Mimos Babies & Maternity · Order cancellation

Ateliê Pequenos Mimos uses automations and segmentation for efficient communication with customers of baby products.

Babies & Maternity Automação Segmentation
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Califa Brand Eyewear & Accessories · Recuperacao de carrinho abandonado

Califa Brand uses automations and segmentation to improve communication and loyalty.

Eyewear & Accessories Automação Segmentation
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Nuveo Beauty & cosmetics · Recuperacao de carrinho abandonado

Nuveo uses automation to recover abandoned carts, keeping customers engaged and increasing conversion.

Beauty & cosmetics Automação de Recuperação de Carrinho Segmentation
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Vosser Fashion & accessories · Recuperacao de carrinho abandonado

Vosser uses automations and segmentation to engage customers and optimize online sales.

Fashion & accessories Cart recovery automation Shipping update
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Slim Plus Health & supplements · Recuperacao de carrinho abandonado

Slim Plus uses automations and segmentation to improve communication and sales of supplements.

Health & supplements Cart recovery automation Shipping update
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Tricot Life Fashion & accessories · Welcome for new customers

Tricot Life uses automations and segmentation to engage customers and optimize sales in the women's knitwear fashion segment.

Fashion & accessories Automação Segmentation
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Vânia Moda Íntima Fashion & accessories · Order cancellation

Vânia Moda Íntima uses automation and segmentation to improve communication and the wholesale shopping experience.

Fashion & accessories Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.