notifies customers about cancellations and opens the way for support
Active automationAutomation and segmentation to keep customers informed and organized
Ateliê Pequenos Mimos uses automations and segmentation for efficient communication with customers of baby products.
Summary: Reduction of manual work in communication, keeping customers informed about their orders and organizing campaigns for segmented audiences, which improves the experience and prevents spam.
A feature connected to the customer's real workflow.
Ateliê Pequenos Mimos is a shop specializing in baby products such as clothing, kits and comforters, serving primarily parents of infants and expectant mothers. The closed order book indicates handcrafted production and high demand. Keep customers informed about order and shipping status, and avoid generic communication by using targeted campaigns.
The program uses automations for order confirmation, shipping updates and cancellations, ensuring fast and clear communication. It also segments audiences with tags to send targeted messages, avoiding spam and increasing relevance.
01
Mantém clientes informados sobre pedidos e envios
02
Avoid generic communication and spam
03
Organize campaigns by audience segments
04
Reduces manual work in communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication in a high-demand, handcrafted business by avoiding generic messages and keeping customers consistently informed. Implement automations for order confirmation, updates and cancellations, and use tag-based segmentation to target specific campaigns to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: one-time use
Recent use: Order Canceled: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation automatically sends order confirmation, update and cancellation messages
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Personalized communication prevents generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform makes status updates easier
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation reduces manual effort and increases communication agility
Segmentation improves the relevance of sent messages
Keeping customers informed contributes to a better shopping experience
Handmade production requires clear communication to manage expectations
Assess reactivating the welcome automation for new customers and explore new segmentation for campaigns that encourage repurchase and product reviews.
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