notifies customers about cancellations and opens support channels
Active automationAutomation and segmentation to keep customers informed and organized
Ateliê Pequenos Mimos uses automations and segmentation for effective communication with customers of baby products.
Summary: Reduction of manual work in communication, keeping customers informed about their orders, and organizing campaigns for segmented audiences, improving experience and avoiding spam.
A feature connected to the client's real routine.
Ateliê Pequenos Mimos is a business specializing in products for babies, such as clothes, kits, and plush toys, mainly serving parents of babies and pregnant women. The closed order schedule indicates artisanal production and high demand. Keep customers informed about order and shipping status, and avoid generic communication through segmented campaigns.
The program uses automations for confirmation, shipping updates, and order cancellations, ensuring agile and clear communication. It also segments audiences by labels to send targeted messages, avoiding spam and increasing relevance.
01
Mantém clientes informados sobre pedidos e envios
02
Avoids generic communication and spam
03
Organizes campaigns by audience segments
04
Reduces manual work in communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication in a business with high demand and artisanal production, avoiding generic messages and keeping customers always updated. Implement automations for confirmation, update, and cancellation of orders, as well as segmentation by labels to target specific campaigns to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: one-time use
Recent use: Order Canceled: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends confirmation, update, and cancellation messages automatically
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Personalized communication avoids generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform facilitates status updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation reduces manual effort and increases agility in communication
Segmentation improves the relevance of sent messages
Keeping customers informed contributes to a better shopping experience
Artisanal production requires clear communication to manage expectations
Evaluate the reactivation of the welcome automation for new customers and explore new segments for campaigns that encourage repurchase and product evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.