recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumSegmented communication that keeps customers informed and recovers sales
Slim Plus uses automation and segmentation to enhance communication and sales of supplements.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers updated on their orders, and creates an efficient cadence for re-purchase.
A feature connected to the client's real routine.
Official store selling dietary supplements, focusing on Lipo Plus Original, offering quality products, fast shipping, and secure purchasing, mainly serving people interested in health, nutrition, and well-being.
Use of automation for recovering abandoned carts, shipping updates, and pending payment reminders, in addition to mass segmented campaigns by tags that identify audiences such as new customers, at-risk customers, and recent buyers.
01
recuperação de carrinhos abandonados
02
automatic shipping update
03
lembrete de pagamento pendente
04
segmented campaigns that avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive relevant communications at the right time to increase conversion without overwhelming them with generic or intrusive messages. Implementation of automations for cart recovery, shipping updates, and pending payment reminders, in addition to segmented campaigns using tags to organize audiences and direct specific messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Order Completed: intensive use
Recent use: Cart Recovery: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation sends messages to customers who abandoned cart after configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automatic updates keep the customer informed about shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
reminders are sent for orders with pending payment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
mass campaigns are segmented by tags for different audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
integração com plataforma de e-commerce para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
keeping customers informed during the purchase process is essential for satisfaction
Tagging makes organization and targeting campaigns easier
Expand the use of active automations, such as welcome and order confirmation, as well as explore re-purchase campaigns with coupons to increase engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.