recovers customers who started but did not complete a purchase
Configured time: 5Efficient recovery of abandoned carts to increase online sales
Nuveo uses automation to recover abandoned carts, keeping customers engaged and increasing conversion.
Summary: Helps recover lost sales opportunities, keeps customers engaged, reduces manual follow-up work, and improves communication efficiency.
A feature connected to the client's real routine.
Nuveo is an Argentine online store that sells health and beauty products, offering online shopping and payment with free shipping nationwide. The target audience is consumers interested in personal care and cosmetics who seek convenience and online deals. Recover customers who started the purchase process but did not complete it, reducing cart abandonment and increasing conversion rates.
Automation sends personalized messages to customers who abandoned their cart after a set time, encouraging purchase completion. Tag-based segmentation avoids generic sending, directing communication to specific audiences.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
Avoids generic communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment in a competitive segment by maintaining relevant and personalized communication for different customer profiles. Implement cart abandonment recovery automation from WPP Marketing, with tag-based segmentation to send specific and timely messages to customers who did not complete their purchase.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identifies customers with abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
Sends automatic message after configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Uses tag segmentation to customize communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de ecommerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents spam and increases effectiveness
automação reduz esforço manual
Timely messages improve engagement
Technological integration is essential for smooth operation
Evaluate the activation of other automations such as order confirmation and shipping updates to expand post-sale relationship and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.