notifies customers about cancellations and opens support channels
Active automation · with mediumSegmented communication that keeps customers engaged and informed
Lineup.capilar uses automation and segmentation to optimize communication and encourage repurchase in hair care.
Summary: Operational improvement in sales opportunity recovery, better campaign organization by segment, maintaining the customer informed about orders and shipping, as well as creating cadences for repurchase and strengthening reputation via reviews.
A feature connected to the client's real routine.
Argentinian online store focused on products and kits for hair care routines, serving consumers interested in beauty and hair health. Keep customers informed, recover abandoned carts, encourage first purchases and reorders, and solicit reviews to strengthen reputation.
Use of automations for welcome messages, cart recovery, order confirmation and updates, pending payments, cancellations, and review requests. Segmented mass campaigns by tags prevent generic communication, directing messages to audiences such as new customers, at-risk customers, inactives, recent buyers, and top customers.
01
Abandoned cart recovery
02
Reducing manual work with automations
03
Personalized and segmented communication
04
Keeping the customer informed about orders and shipping
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized communication without overloading customers with generic messages, recover lost sales, and maintain post-purchase engagement. Implement automations configured for different stages of the customer journey, combined with precise segmentation to send specific and relevant campaigns, reducing manual work and increasing efficiency.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 30 · with mediumrecovers customers who started but did not complete a purchase
Configured time: 34 · with mediumStimulates the customer when they show interest
Active automation · with mediumactivates customers post-purchase with return incentives
Configured time: 60 · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
Recent use: Review Request: recurring use
Recent use: Cart Created: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages at strategic moments in the buying journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags to avoid generic messages and spam
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Mass campaigns are targeted at specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with e-commerce platform for real-time updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Messages cover everything from welcome to post-sale and repurchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Precise segmentation increases the relevance of messages and avoids wear with customers
Automation reduces manual work and speeds up communication
Request for review after purchase strengthens reputation and trust
Combined use of automations and targeted campaigns creates a relationship cadence
Expand use of automations to new customer journeys, test new segmentations and personalizations, as well as continuously monitor engagement for fine adjustments.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.