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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

232 cases found
Replicas Planet Fashion & accessories · Welcome for new customers

Replicas Planet uses automations and segmentation to engage customers and optimize women's fashion sales.

Fashion & accessories Marketing automation Segmentation
See case
Vânia Moda Íntima Fashion & accessories · Recuperacao de carrinho abandonado

Vânia Moda Íntima uses automations and segmentation to improve communication and wholesale sales.

Fashion & accessories Message automation Segmentation
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Nobre Tapetes De Couro Home & Decor · Welcome for new customers

Nobre Tapetes De Couro uses automations and segmentation to engage customers with personalized messages and maintain a premium experience.

Home & Decor Automação Segmentation
See case
TuEverest.com Food & Beverage · Atualizacao de envio

TuEverest.com uses automations for order confirmation and shipping updates, ensuring customers stay informed.

Food & Beverage Automação Order confirmation
See case
Senhorita Tricot Fashion & accessories · Recuperacao de carrinho abandonado

A knitwear online fashion store uses automation for cart recovery and targeted campaigns, avoiding spam and improving engagement.

Fashion & accessories Marketing automation Recuperação de carrinho
See case
Savani Footwear · Welcome for new customers

Savani uses automations and segmentation to engage customers and organize effective campaigns in fashion and footwear.

Footwear Automação Segmentation
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Ana Mello Footwear · Recuperacao de carrinho abandonado

Ana Mello uses automations and segmentation to improve communication and sales recovery.

Footwear Automação Recuperação de carrinho
See case
A Otra Cosa Fashion & accessories · Welcome for new customers

Otra Cosa uses automations and segmentation to strengthen relationships and optimize sales in independent fashion.

Fashion & accessories Marketing automation Segmentation
See case
Kala.Baza Fashion & accessories · Recuperacao de carrinho abandonado

Kala.Baza uses WPP Marketing automations and segmentation to recover carts and notify customers.

Fashion & accessories Cart recovery automation Shipping update
See case
Pickeasy Food & Beverage · Solicitacao de avaliacao

Pickeasy uses automations to recover carts, confirm orders, and encourage repurchases, keeping customers informed and engaged.

Food & Beverage Marketing automation Recuperação de carrinho
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Estilo Natural Lingerie Fashion & accessories · Recuperacao de carrinho abandonado

Estilo Natural Lingerie uses automations and segmentation to improve the shopping experience and build customer loyalty.

Fashion & accessories Marketing automation Recuperação de carrinho
See case
Fashion Dog Distribuidora Pet shop · Welcome for new customers

Fashion Dog uses automations and segmentation to engage customers of grooming and bathing accessories, avoiding generic messages.

Pet shop Marketing automation Segmentation
See case
Azuya Beauty & cosmetics · Order cancellation

Azuya uses automations and segmentation to improve relationships with anti-aging skincare customers.

Beauty & cosmetics Marketing automation Segmentation
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OverdripBr Fashion & accessories · Solicitacao de avaliacao

OverdripBr uses WPP Marketing automations and segmentation to engage customers and recover sales.

Fashion & accessories Automação Segmentation
See case
Ana Arruda Joias Jewelry and semi-jewelry · Welcome for new customers

Ana Arruda Joias uses automations and segmentation to engage customers and recover carts, avoiding generic messaging.

Jewelry and semi-jewelry Marketing automation Segmentation
See case
Orla Jewelry and semi-jewelry · Solicitacao de avaliacao

Orla uses cart recovery and review automations, with targeted campaigns for jewelry customers.

Jewelry and semi-jewelry Marketing automation Recuperação de carrinho
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Benvê Store Fashion & accessories · Welcome for new customers

Benvê Store uses automations and segmentation for personalized communication and cart recovery.

Fashion & accessories Marketing automation Segmentation
See case
Runha Home & Decor · First-purchase incentive

Runha uses automation and segmentation to engage spiritual decor customers and optimize online sales.

Home & Decor Automação Segmentation
See case
OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
See case
Auralezzi Beauty & cosmetics · Welcome for new customers

Auralezzi uses automations and segmentation to improve relationships and sales in the online beauty store.

Beauty & cosmetics Automação Segmentation
See case
Diaan Mayorista Beauty & cosmetics · Welcome for new customers

Diaan Mayorista uses automations and segmentation to improve communication and online sales of cosmetics.

Beauty & cosmetics Marketing automation Audience targeting
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Ma Chérie Moda Fitness Sports & Fitness · Recuperacao de carrinho abandonado

Ma Chérie uses automation to recover customers with abandoned carts, avoiding spam through precise segmentation.

Sports & Fitness Marketing automation Recuperação de carrinho
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Skopos Fashion & accessories · Recuperacao de carrinho abandonado

Skopos uses WPP Marketing automations to recover sales and remind about payments, improving the customer experience.

Fashion & accessories automation cart recovery
See case
Me Closet Fashion & accessories · Welcome for new customers

Me Closet uses automations and segmentation to engage customers and optimize accessory sales.

Fashion & accessories Automação Segmentation
See case

Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.