automatically welcome new customers with message
Active automationSegmented communication that enhances the shopping experience
Replicas Planet uses automations and segmentation to engage customers and optimize fashion sales.
Summary: Improves customer experience with personalized communication, reduces manual work for the team, recovers sales opportunities, and organizes campaigns efficiently by segments.
A feature connected to the client's real routine.
Replicas Planet is an online store from Pakistan specializing in dresses and women's clothing, focusing on fashion replicas and luxury collections, serving women interested in fashion and online shopping. Engages customers at different stages of the shopping journey, recovers abandoned sales, informs about order status, and stimulates post-purchase reviews.
Use automations for welcome messages, cart recovery, order confirmation and updates, cancellations, and review requests. Mass campaigns are segmented by tags for audiences such as new customers, inactive customers, and recent buyers, avoiding generic communication or spam.
01
recuperação de carrinho abandonado
02
confirmação e atualização automática de pedidos
03
solicitação de avaliação pós-compra
04
comunicação segmentada e personalizada
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication for different customer profiles, avoiding generic messages that can be perceived as spam, and efficiently recover lost sales and inform customers. Implements WPP Marketing automations for segmented messages integrated with e-commerce, with targeted mass campaigns and automations for order tracking and feedback.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationRequest review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: occasional use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for different events in the shopping journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation via tags for mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending personalized messages to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Continuous monitoring and adjustments of campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Importance of segmentation to avoid generic communication
Value of automations to reduce manual effort
Need to monitor the entire customer journey
Benefit of integrating systems for accurate messaging
Enhance segmentations with new behavioral criteria, expand automations for repurchase and support, and monitor qualitative results for continuous adjustments.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.