welcomes new customers with an automatic message
Active automationSegmented communication that strengthens the shopping experience
Replicas Planet uses automations and segmentation to engage customers and optimize women's fashion sales.
Summary: Improved customer experience with personalized communication, reduced manual work for the team, recovery of sales opportunities, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Replicas Planet is an online store from Pakistan specializing in women's dresses and apparel, focusing on fashion replicas and luxury collections, serving women interested in fashion and online shopping. Engage customers at different stages of the purchase journey, recover abandoned sales, inform about order status, and encourage post-purchase reviews.
Use automations for welcome messages, abandoned cart recovery, order confirmation and updates, cancellations, and review requests. Bulk campaigns are segmented by tags for audiences such as new customers, inactive customers, and recent purchasers, avoiding generic communication or spam.
01
recuperação de carrinho abandonado
02
confirmação e atualização automática de pedidos
03
solicitação de avaliação pós-compra
04
comunicação segmentada e personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, while recovering lost sales and efficiently informing customers. Implement WPP Marketing automations for segmented messages integrated with e-commerce, with mass campaigns targeted to specific audiences and automations for order tracking and feedback.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationasks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: one-time use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for different events in the purchase journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation via labels for mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
sending personalized messages to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
06
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
07
monitoring and continuous adjustments of campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
importance of segmentation to avoid generic communication
value of automations to reduce manual effort
need to track the entire customer journey
benefit of integrating systems for accurate messaging
Improve segmentations with new behavioral criteria, expand automations for repurchase and support, and monitor qualitative results for continuous adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.