recovers customers who started but did not complete a purchase
Configured time: 60Automation for cart recovery and payment reminder
Skopos uses WPP Marketing automations to recover sales and remind payments, improving the customer experience.
Summary: Improves re-engagement of interested customers, reduces manual workload of the team, and keeps the customer informed during the purchase process.
A feature connected to the client's real routine.
Skopos is a retail business focused on women's fashion and accessories, with an online store offering products like dresses, bikinis, and embroidered pieces, serving consumers interested in fashion. Recover interrupted sales opportunities and remind customers about pending payments to increase order completion.
Activates messages for customers who abandoned their carts after a configured time, as well as sends reminders to those with pending payments, keeping the customer informed and encouraging purchase completion.
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recovers sales opportunities
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reduces manual work
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mantem clientes informados
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facilitates checkout
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales due to cart abandonment and reduce delinquencies from incomplete payments without overloading the team with manual messages. Implementation of WPP Marketing's abandoned cart recovery and pending payment reminder automations, integrated with Skopos' ecommerce.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationHow it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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automatic message for abandoned cart after configured time
The company quickly understands where WhatsApp fits into the journey.
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automatic reminder for pending payment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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direct integration with e-commerce platform
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation reduces manual effort of the team
timely communication increases conversion chances
integration with e-commerce is essential for efficiency
Evaluate the activation of new automations, such as welcome messages and order confirmation, in addition to exploring segmentation for future mass campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.